raleigh video production company using a video camera to shoot a documentary

Tips For Filming A Documentary (To Instantly Make It Better!)

raleigh video production company using a video camera to shoot a documentary

Filming a documentary can be fruitless if you choose the wrong Raleigh video production team. Documentaries require a team to capture every moment of a story with precision. Seasoned videographers must use appropriate techniques and tools with little room for error. As a result, your footage will either unveil a powerful narrative or become more stale than a year-old potato chip.

To create a great documentary, we will reveal a few simple fixes you can use.

In the process, we’ll cover some of your most pressing filming questions.

Some of these are:

  • How do you plan for a documentary?
  • How do you film a documentary?
  • What are the best ways to improve my documentary?

Like usual, our Raleigh video production team at Blueforest Studios wants to get you started with the essential tips.

raleigh video production documentary hero gif

How should I plan my documentary?

Planning is the first step to making a great documentary. The main components of your plan should include story direction, and the tools you’ll use to capture it. By thinking ahead, you’ll avoid many mistakes that plague inexperienced documentary filmmakers.

You’ll want to take time to identify the key features that will drive your viewer’s experience.

To get you started, we’ll explore a few of the basics with you.

Plan your story – You should always be filming with your end goal in mind. You can do this by using the “Rule of One,” meaning “what’s the one thing I want the audience to take away from this?”

Focus on your hero A documentary should be structured around a specific character’s journey. You should choose who your film is following, focusing on their challenges or unique perspective. Anyone involved, even the filmmaker, could be your hero.

Spend and work smart– You’ll want to suit up with the right tools for the job (within your financial means, of course). Focus on using gear suitable for your filming situations. Equip yourself with enough storage space and battery life to last your entire shoot. Finally, make sure you’re getting great sound with quality mics.

How should I film my documentary?

Filming a documentary should focus on visually telling your subject’s story. By carefully using film techniques, you can isolate your audience’s attention towards your narrative. Furthermore, you should be protecting and organizing your footage, in-field and out, to avoid film loss.

For a successful documentary shoot, you should always apply basic practical methods for creating and storing film.

To keep you from making silly mistakes, here are a few of our biggest tips.

“Rule of Thirds” – This is the film process of separating your frame into thirds to place objects of interest at the intersections. It’s used to draw attention to the important focal points, like eyes or key objects.

Using “leading lines” – You can use this film technique by positioning natural lines in a frame to guide the audience’s focus towards your subject. These “lines” can be environmental features like sidewalks, railings, or the edges of a table.

Backups! Data copies are essential since you can easily lose data, both in-field, in-studio, and anywhere between. Whether by camera damage or accidental deletions, you should use an external hard drive or some form of cloud backup.

Stay organized – If you can’t find your files, you can’t use them. Set up a file naming system that keeps your files in order and ready to use. In addition, you should label and organize your physical data drives so you can find those as needed.

What’s the most important way to improve my documentary?

Your documentary is only as strong as its focus on the main subject’s journey. Always keep this story in mind as you guide your audience’s attention. Anticipate any peaks and valleys in this narrative. Finally, remain aware of what tools you’ll need to best capture the tone of your story.

In summary, your film will be better if you put visual story at the forefront of your production.

Ultimately, the plot can only be as compelling as the ways you capture it. We at Blueforest Studios specialize in storytelling, so contact our raleigh video production team today–we would be glad to have a chat about taking your documentary beyond expectations.

best animation studios in north carolina - blueforest studios

Different Animation Styles Available For Your Video

 


Even the greatest animation studios in North Carolina may be missing the ideal animation style for your brand.

Animation videos are created often, but aren’t always used to their full potential. Many buyers order a video style without understanding its strengths or weaknesses. The result is a film that packs a weakened return-on-investment. That’s not something you’d want to hear if you just spent tons of money to boost your brand.

In this animated video explainer, we will work to make your options simple for you.
Meanwhile, we’ll discuss a handful of common animation questions.

This includes:

  • What is an animated video?
  • What are the differences between animation styles?
  • Which animation style should I use?

Let’s start with the basics.

What is an animated video?

Animated video is a form of videography that plays individual images together to simulate motion. Animation is the reverse of traditional film, which breaks movement down into separate images to record it for playback. There are a number of animation studios in North Carolina.

Animation can come in a few different forms. Depending on your message, tone, and audience, you’ll want to find a style that complements your vision.

To properly pick the type of animation for you, you’ll need to learn your options.

the princess and the frog kissing- animation style gif for animation studios in north carolina

What are the different types of animation?

The five main forms of animation include: traditional, vector, computer generated, stop motion, and motion graphics. Some of these artforms mingle to emulate older styles through computer production. Modern animated footage is mostly created and played back in digital formats.

Each type of animation has its own history which differs from how we use it today. The earliest forms were drawn on paper in a time-consuming tracing process.

On the flip side, modern animation relies on computers for a timely, sharper product. Additionally, some methods can combine to create hybrid techniques.

To keep things simple, let’s focus on how to use it in your current video.

Nowadays, traditional animation or “hand animation” uses computers, rather than paper. Each frame would be drawn out in the past, but new technology has made this style obsolete. The change is due to the increase in time and cost efficiency. Disney’s “Steamboat Willie” cartoon versus the “Princess and The Frog” film is an example.

Computers create digital animation (2D) to efficiently mimic the old way of making frame-by-frame hand drawings. However, “computer interpolation” can calculate and fill in the movement frames between key positions. This is known as “vector animation,” an option that eliminates the need for drawing all individual motion frames.

Computer generated (3D) uses three-dimensional digital figures that move like puppets. Since this method requires no hand drawn models, artists save even more time. The increase in realism on these models allow for use within live action footage. Modern cinema uses this very frequently.

Stop motion uses individually-framed movements of static objects to show motion. A physical figure (versus hand-drawn or computer generated) is manipulated in small movements. Each change in position is captured on film for rapid playback.

Motion graphics are based around animated texts, images or video snippets. The visuals are edited with transitions and frame scenes for a naturally-moving result. Advertisements and various promotional materials widely use this type of animation.

How do I choose the best animation for me?

Base your video animation choices on your needs and message. Firstly, your budget decides if you can use time-consuming styles like hand animation. Finally, animated film is most effective when taking the “less is more” approach.

Vector animation and motion graphics provide adequately for your brand without breaking the bank. They require less time (relatively) and are less likely to overwhelm the core message of your video.

In summary, you have many animation options to bring your video vision to life. You may want to spend some time viewing styles to decide what your brand needs.

Ultimately, you’ll want to talk with a team that’s experienced with using the right tools for stories like yours, so do some research on the different animation studios in North Carolina. We at Blueforest Studios love to have visitors–set up a chat to see if we’re a match today!

how much is an animation video-take my money

How Much Is An Animation Video? (The Truth Behind The Quotes)


how much do raleigh production companies charge for animation videos - take my money gif

[ via Giphy]

Obtaining animation video prices from Raleigh production companies can be difficult while shopping around.

Video productions generally require a consultation before you can find out their prices. Even then, it’s only an estimate that doesn’t represent the rate of all animation service providers. This can leave many buyers in the dark as they overpay for their video projects.

In this animation cost breakdown, we will do our best to simplify the subject and give answers to a few of your biggest pricing questions.

Some of these include:

  • How much will my animation video cost?
  • How are animation video prices decided?
  • What should I look for when shopping for animation video?

As always, we will start our coverage with the basics.

thinking about how raleigh production companies price animation videos - star wars gif
[via Giphy]

What will an animation video cost me?

Most studios offer video rates between $2,500 to $10,000 a minute based on a survey by Wyzowl. A video is the sum product of many individual services. Each service has its own costs that are totaled in your final charge. Costs vary based on the experience, money, and time spent on all parts of a project. (Source: Wyzowl)

The cost structure of a video is the sum of many video production services. Pricing for these services varies from crew to crew. As a result, it can be difficult to properly estimate how much you’ll be paying.

Video producers price their services on a per-project basis, which can complicate your shopping comparisons. Producers typically don’t publish their prices, meaning you must contact production staff to get a custom quote.

Estimates may be in option tiers to work with many budgets. However, you need to ask what services each tier includes. By not asking, you run the risk of your tier missing essential features for your brand.

How and when you are charged is just as variable. You may be priced hourly for services, where others would charge a flat rate. Additionally, prepaid video services and postpaid services are available.

That said, expanding scope of project will lead to a higher rate no matter what. This includes needs for a longer timeline, add-on services, many revisions, and more.

Finally, your service can cost you time. This is particularly important if a lot of back and forth is necessary. You may find that outsourcing your work to reclaim your time might not work so well in this case.

How is an animation video price decided?

Animated video prices are the sum of all services that cost time or money when creating the video. Visuals, sound, planning, and correspondence all factor into the cost of your animation. As such, this varies between projects and studios.

By now, you should have a rough idea of how video animation pricing is set.

Now let’s dive into the cost breakdown of the video creation process.

Graphics process – Your animation’s visuals require graphics before starting any animations. Stock images and simple computer-created graphics are lower in cost. Custom visuals like brand characters cost more due to taking more time and skill to create.

Animation process – The other half of visuals is putting your graphics in motion. Animation style is key in price here. Simple movements are cheaper, while complex movements come at a higher price. Hand-drawn and 3D animation methods require strongly trained skills, so they cost more. Vector animation and motion graphics are a bit more approachable, so they pack a relatively lower rate.

Script – Is your script long or short? The length of your video determines the time spent on animating. Shorter videos normally come cheaper simply because the overall job is not as big. However, complex movements or elaborate graphics can easily negate this savings.

Sound design – For many buyers, audio is the forgotten sibling in video production. Voiceovers have differing costs if done in-house instead of hired as freelance work. For sound effects and music, your costs also change if going with royalty-free tracks versus stock or mainstream licensed ones.

Additional Costs – Research and planning take time for storyboarding and meetings. As such, communications between the team or with you also factor into your pricing. If you require quicker turnarounds, this request may result in a rush fee. Also, revisions carry an add-on rate as a direct expansion of time and maybe even costly reshoots of audio or video.

So is animation video worth the cost?

In summary, the costs of animation video are only worth it if they give you an equal or greater return result.

If you value your brand’s boost in image, presence, or revenue, animation could be of value to you. It’s essential that you learn if animation is right for your business before jumping into it.

Ultimately, you may find that you still have questions about the animating process. Luckily, we at Blueforest Studios work with vector animation and motion graphics often. Set up a chat with us and come visit!

skyline of durham, video production raleigh nc copyright blueforest studios

Best Spots In The Triangle To Shoot Video? Try Durham!

 

skyline of durham, video production raleigh nc copyright blueforest studios

Sometimes it’s challenge to find the perfect location for your video shoot. Fortunately, you– as a local of North Carolina’s Triangle area– have a pristine choice of spots for your video marketing shoot. As a premier Raleigh video production company, we at Blueforest feel perfectly suited to show our home some love. If you’re searching for video production Raleigh NC or beyond, we’ll show you just where to get started.

Our Triangle (aka the Research Triangle) includes the booming cities of Durham, Raleigh, and Chapel Hill. Today, we’ll highlight Durham. In your quest for videography gold, we want you to find spaces with diverse features. We also want your filming process to be relatively hassle-free. These locations may require permission before you film at the time you’re reading this, so always check before jumping in! With those things in mind, here are just a few spots that are brimming with opportunity.

American Tobacco Campus

Home to the Durham Bulls Athletic Park, The American Tobacco Campus is one of many perfect places for your video. Seated right in the heart of downtown Durham, this collective of repurposed historic warehouses are now a hub for great eats and entertainment. This area is great for targeting a timeless city aesthetic for your footage.

Any footage– whether stock or scripted– can be enhanced by the Campus’ unique architecture and landscaping. Upon entry, you’ll find the industrial grit of the old complex contrasts beautifully with Durham’s culture and nature life. Neverending waterfalls spill into the stepped waterway traveling between the warehouses. The manicured shrubs and bright green grass fields contrast perfectly against rust-colored brick walls. This area also contains a landmark of Durham’s history: the legendary Lucky Strike water tower.

The area presents plenty footage options through events as well. Latin dancing nights at Cuban Revolution restaurant, wedding ceremonies, and even performance artists are frequent events in the Campus. So, no matter the day, it’s sure to make your video come alive. This location requires special permissions for shooting videos. You can read more about those requirements here.

Eno River State Park

The Eno River State Park is a mainstay of Durham’s nature scene and with good reason. The awe of North Carolina woodlands gives the opportunity for adventure, romance, and becomes a videographer’s dream.

If your film requires wildlife or just the serenity of nature, the Eno might be worth your time. Hiking through the area, you’ll discover wonders that you can’t find in Durham’s urbanite Downtown area. The Rock Quarry makes a nice cooldown for many local swimmers in Summer. West Point on the Eno is home to a striking waterfall and an weathered wooden mill. It’s not just the sights that are interesting. Visitors of all types come through here. You’ve got daring, bearded kayakers and weekend fishermen. You’ve also got jogging fitness fanatics, in addition to families looking for a little quiet from the city life.

You’ll have plenty of spaces to film as needed within the 3,900 acres this area provides. As an alternative to the concrete– well, “brick jungle” of the inner city, Eno River State Park is a solid place to get your ideal nature shot. This location may require a special events permit in order to film commercial video. This form and more information can be found here.

Sarah P. Duke Gardens

Finally, we arrive at a nice blend between pure nature and man-made design at Sarah P. Duke Gardens. Nestled in the forest of Duke University’s massive campus, the Gardens have become probably the most opportune place for great videos in the Triangle.

Once again, there’s plenty of diverse spaces and crowds to help you build the footage you need. The Duke Gardens pack a magic that attracts brides for their big day. It also draws international crowds for appreciating the beauty of flora and fauna year-round. The carefully curated plant life is a huge draw of this area, as is the landscaping. Koi ponds, a bamboo forest, and a massive tiered floral terrace are just some features of the Gardens. If you’re attempting to emulate another part of the country (or world), you may find some luck here.

Seasonal footage is a key feature of the Duke Gardens. As with most nature locales, Spring makes this location incredibly attractive. However, the abundance of trees makes Fall videos in Durham absolutely captivating. If you’re looking for outdoors shots, you’ll be pleased with the outcome if you film here. This location requires special permission for videography. Learn more shooting at the Sarah P. Duke Gardens here.

We at Blueforest Studios have your back for all video production Raleigh NC needs, from the Triangle’s hotspots, video tips, and more. Of course, you might just want someone to do the elaborate video production of your dreams. We do that too. Set up a chat or visit our studio anytime! We love to have guests.


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raleigh skyline captured by a raleigh video production company

Top 4 Examples Of Great Marketing Videos In The Triangle


raleigh skyline captured by a raleigh video production company

We at Blueforest Studios talk a lot about ways to deliver the best video production North Carolina has ever seen. This time, we want to show you some very cool samples of great marketing video —coming right out of the Triangle! You won’t see any features from your favorite Raleigh video production company this time. We wanted to highlight the amazing work that others are making in our area. This selection puts storytelling at the forefront (and for good reason). It taps into our emotions and gets us more than excited about these brands. Our hope is to show you that the right shots and narrative can make any of your videos pop. Without further wait, here are 4 of our favorite marketing videos in the Triangle!

Visit Raleigh

This tourism video packs a true connection because the locals are telling their city’s story.  If you’re aiming to make your message land, you need to share experiences with your viewers. It’s not just a narrator talking about things and places. You aren’t just learning about the coffee shops or music venues that live in Raleigh. To quote the video, you are viewing an open “window” into how the city lives and breathes.
The tone comes to captivate and inspire– using a great balance of steady cinematic shots and intimate handheld shots. The aesthetics remain consistent between shots, despite many setting changes. When you finish, you get a sense of how it is to actually visit Raleigh. Mission accomplished.

UNC “For All Kind: The Campaign for Carolina”

Universities have more urgency to share their values than most brands. Prospective students use this as a pivotal feature to make decisions in this crowded space. UNC does not slack with their brand story, and they use a highly refined script to share it.
Their brand seems to be focused on being highly inclusive and every feature of this video embodies that idea. A wide set of academic disciplines are highlighted, with a cast of diverse genders, ethnicities, and ages. Subdued colors and select slow motion shots are filmed with a drama akin to an inspirational promo for an NFL team. The atmospheric strings track delivers a steady build towards the climax of the message: UNC cultivates extraordinary people of all kinds for the good of all people. If you’re looking to make a statement as a humanitarian brand, this is a good benchmark.

Red Hat “Inside Red Hat’s Raleigh Headquarters”

Corporations like Red Hat use recruitment video to sell their benefits to potential hires. This video remains focused and gets right to the point with their workplace features. They begin by staging the office location with macro-to-micro level shots of the city and streets. Jumping into the details of their space, the team doesn’t dwell on building specs for long.
The Red Hat team establishes the company culture very quickly, showing how they maintain a relaxing, sociable atmosphere amidst their professionalism. The script uses the building amenities as a vehicle for the true message: Red Hat is a fun space to collaborate and grow your career. The employees tell this story themselves, which brings prospective employees closer to feeling a part of the work community before they’re even hired. Bravo, Red Hat.

Rise “Before The Bite – Bacon, Fried Egg and Cheese Biscuit”

Finally, we come to Rise with the most unique video of the bunch. This might be the best yet– even with literally no voice overs or spoken script. The opening footage feels like an average customer POV restaurant ad, but quickly subverts into a brand new film. The video does a fake-out and reverses to the true ‘start.’ Then we see the entire handmade journey this breakfast sandwich takes.
The result is an intimate and fun look into your meal, while getting a glimpse into the brand’s values. The first-person POV makes this a very personal video. In addition, “your” biscuit is the sole subject of the video. The final story says Rise biscuits are fresh and personal just for you, every time. It’s highly impressive to tell a story like this in under a minute, while flipping audience expectations and using only video as the narrative. This is the kind of efficiency you should target with your marketing video!

Ready to make your own great marketing videos?

The task of making an awesome brand video doesn’t have to be daunting. Our hope at Blueforest Studios is that you’ve learned a bit of what defines a great video.  You’ve learned to use perspective, color, and even your background music to set the tone of your film. You also now know how powerfully a focused script can boost your message. If you ever want to talk more on the details of incredible video production North Carolina and beyond, give us a call! Set up a chat with us and we’ll be glad to help you reach your video marketing goals.

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Should Your Company Be Using Drone Footage?


Drones are great for giving your marketing videos a fresh perspective. If your brand’s advertising feels a bit stale or generic, you might want to consider changing up your style. This filming format may be perfect for some companies and pointless for others. As one of the premier production companies in Raleigh NC, we want you succeeding in all your promotional efforts.

That’s why in this post, we at Blueforest Studios will break down the following: 1) When are drones more effective than human videographers? 2) How can drone footage enhance your message? 3) What are some types of companies that benefit from aerial video?

This is what your favorite Raleigh video production company wants you to know about drone footage!

What can drones do better than humans?

Filming difficult-to-reach spaces can be effortless for drones. In situations where human life is exposed to hazardous conditions, a flying machine is an ideal candidate for the job.
Drones are ideal for filming natural sites such as cliffs, mountains or turbulent bodies of water. The same can be said for dangerous wildlife. National parks, cave tourism, conservationists, cruise ship companies and more can highly benefit from the ease of unmanned filming devices.

Man-made sites can be just as dangerous too, and drones are equally up-to-task. Nuclear sites, landfills, skyscrapers, and theme parks all have a large scale that benefits from aerial footage. However, humans filming from heights or surveying risky conditions poses health (and lawsuit) risks that you’ll want to avoid. Put a drone to work and suddenly you’ve got all the benefits with nearly none of the risk!

Filming large spaces in single shots and short timeframes can also be done with drones for a fraction of the usual cost. Consider the staff and machinery required for the standard aerial shot and you’ll realize why it can be pricey. Helicopters and pilots alone don’t come cheap, and a full videography staff isn’t exactly light on the wallet. Drones just require an operator: simple and clean, just the way your bank account likes it.

Sweeping aerial shots can be powerful for capturing features of big landscapes. Real estate is using aerial shots more frequently to market a property from unique perspectives. A city tourism commission may find great skyline shots or top-down views of the locals in their daily routines. Landscapes can be easily captured too: drones can film farms, roadways, forests, coastlines, or lakes.

How does your message improve with drone footage?

Concrete ideas become easier to understand through your style of filming. For instance, your audience can comprehend the true scale of a location, object, or idea.
Location-based projects can have a greater emotional impact if people can see the scale of a problem. For instance, highway construction may seem inconvenient to the average commuter. That is until the Safety Commission puts out a video showing before-and-after traffic improvements from the DOT’s other road expansions. Suddenly, those detours seem more like a sign of great things to come than a trigger for road rage.

Your audience can also digest more abstract concepts through the aerial filming style. Maybe your parasailing business can tap into a thrillseekers passion for heights or another person’s fear of them. Perhaps your university can film top-down on one student, then rapidly rise to show the sheer size of your enrollment and campus. Come to think of it: that last idea is actually perfect for a recruitment video. There are no limitations with a little creativity.

Step into creativity by taking flight.

Your brand doesn’t have to be stale, especially with drone film on your side. Just by reading through this post, you’ve surely already gotten a few ideas for your own company. As a refresher: you now know drones can be a safer, cheaper alternative to traditional aerial video. You also know that large-scale ideas and locations can be captured in ways not otherwise possible.

Here at Blueforest Studios, we’ve got a bit of a passion for this video stuff. We want to be your local go-to on aerial videography or any video production questions. Reach out and set up a chat if you want a few buddies to partner with. Whether it’s a little advice or a full campaign production, we’ve got your back.

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Why are animated videos rising to popularity?

Animated Videos in Raleigh are here to STAY

The goal of any modern marketer is to be heard through the waves of digital content.

This mission is why animation is quickly becoming one of the best ways to connect with audiences. Tapping into this powerful medium can rapidly change how your brand connects with (and converts) your audience. Don’t get too eager just yet! You should really understand a few things about animation marketing before jumping in.

If you’re seeking quality animated videos in Raleigh or elsewhere, we’ve got just what you need. Join us as we illustrate why animated videos in Raleigh are in such high demand.

Let’s get animated!

Credit: GIPHY

 

Animations are Flexible for removing overwhelm from big topics

Video doesn’t guarantee clarity for your audience. The trouble with traditional live-action footage comes is that it is very detailed and immersive.

Animation removes those finer, real-world details that the brain has to process. The result is a clean and effective style that boosts your message over everything else.

In a film about bank loans, for example, it might be nice to have just the props and characters necessary for explanation. Your audience won’t be distracted by your character’s unique clothing styles or how staged their interactions look. Clean is efficient, which is always the endgame for your marketing dollars.

Here are a few examples:

animation studio in raleigh

BLUEFOREST ANIMATION SAMPLES

 

Animated videos are well suited for your evolving budget

Speaking of marketing dollars, your budget may grow as your brand does. The good news: animation COULD be cost-effective and much easier to produce than other film styles. Some of you have tried managing a cast of actors to speak and move just as you pictured. As such, you’ve likely compromised out of frustration. You’ll have a much smoother time making changes to animated films as you mold every movement and word to your exact specifications.

Best of all? With only a handful of animators (or less), you can create an entire campaign of videos! Compare that to hiring a team of actors, a director, a space for filming, and more.

It’s literally instant cost savings.

Animations are easy to update

Long-term marketing plans change with time, and animated videos can adapt effortlessly. Let’s say you’ve got a solid hit on YouTube, but it took you years to finally go viral. You might need the same characters to reprise a role from 2 years ago. Hiring real cast members might be impossible if they’ve moved to Cambodia.

Hiring your animated cast? Priceless. No seriously — you’re only paying animators which makes this a very low-cost investment. They don’t age, change hairstyles, or vow off acting unless you want them to. We couldn’t think of a more flexible format for your marketing campaign.

Do you recognize this animated character?

via GIPHY

Animated videos in the Raleigh area? Let’s talk.

You’ve by now got a simple rundown of why a marketable brand would love to animate their campaign. Firstly, audiences love how simple and digestible their messaging is. Meanwhile, brands take glee in how flexible animation is for their budgets.

Finally, they’re far more practical than most video formats for a growing long-term marketing plan. In case you couldn’t tell, we love to animate here at Blueforest Studios. If simple, streamlined video marketing is up your alley, let’s chat.

You’ll be glad you did.

 

5 things that are KILLING your company brand

Your brand is having trouble growing and it’s driving your anxiety through the roof. A common mentality in business is that “if you’re not growing, you’re dying.”

We at Blueforest Studios want you to have a thriving, vibrant company! Our main focus is improving your brand through video production. Before we can do that, we must first mend the wounds in your branding. Join us as we write your prescription for a healthy business.

company branding mistakes in raleigh

Common mistakes that are killing your company brand

 

1. You don’t have a simple way to explain your company brand

Your audience wants to know exactly what you do within moments of discovering you. It’s nice if you have a whole story behind “why” you do your work. Unfortunately, you’ll be telling it to deaf ears if you’re opening with a list of reasons.

Start clean and simple: be able to explain what your company does in 1-2 sentences. Focus on what benefits your audience gets, rather than the features that make your work sound nice. Here’s an example: do you buy a premium dish detergent because it has “super duper suds action,” or because it cuts your cleaning time in half?

2. Not enough social media activity

If you don’t post often to social media, you might be scaring away your audience. Most modern businesses are well aware that social media is necessary. However, a Facebook page with no content is equally sketchy as no page at all.

The remedy for a ghost town social media account: post some stuff. Simple, right? Just remember to make all your content relevant, helpful, and at least a little entertaining for your audience. Most importantly, post regularly whenever it’s convenient for you– whether twice a week or twice a day. If your audience sticks around to comment and discuss, you’re on track.

3. Too much social media presence

There’s a polar opposite to being inactive on social platforms: being too active. If you’re using ten different social sites for your brand and you’ve got a four-person company, slow down. You’re likely not using each medium to its full potential. Let’s take a walk through this idea. If you’re using Twitter, you shouldn’t be posting the same exact content you’re putting on Instagram. Twitter isn’t a visual-first platform, so don’t treat it like one. Many brands have been seen posting similar content across all their online spaces, but they never reach great engagement on any of them. You can rise above just by being awesome at one or two platforms.

Cool it on Facebook!

via GIPHY

4. Selling yourself way too much

Few people would be comfortable if their daily shopping involved bystanders reaching for their wallets. That’s what the online experience can feel like nowadays. Advertisements are everywhere– even simple YouTube videos have become sponsored content.

Our advice? Don’t sell so often. You can open many more doors for your brand if you choose to teach your audience. Since an empowered customer makes more confident purchases, your goal is to share knowledge. Inform them of options in your space and be honest about who can be helped by your services. You want to serve an audience that truly needs (or wants) your work. A customer who’s not 100% convinced may be more likely to request a refund or worse– spread negative reviews about you.

5. Your brand’s online reputation could be better

If a Google search does reveal negative associations to your brand, this is a critical area you’ll want to fix. Online presence is more than what you do, it’s also what others say about you. For some brands, you’ll find entire websites dedicated to people discussing how much they hate a brand. If they’re better at SEO than you, you’ve got a real threat to your company’s life.

There are many ways to manage this, but there are some DIY solutions. You’ll want to actually respond to negative comments on social media rather than delete them. That said, only do this if you have a plan for managing this. If you post generic responses, you might only inflame the issues. Try to defuse situations by being understanding and sympathetic to their needs, and offer alternative solutions if possible. If worse comes to worse, you may need to hire an online reputation management firm. Most cases shouldn’t need an extreme solution like this though.

This process of brand management can be challenging. If you ever need more guidance, feel free to set up a chat and we’ll personally guide you closer to your goals.

How to deliver a brand message like a GREAT storyteller

When it comes to sharing your brand’s message, you’ll need a story compelling enough to be heard.

That’s easier said than done. Many brands don’t know how to sell a great story, but this is where you are different. You’re here with us at Blueforest Studios, and we’ll get you to tell tales no one will forget. If you’re seeking video production Raleigh and beyond, you’ll want these quick tips for brand storytelling. We’ll jump in from the basics.

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Build a strong, simple narrative

Every great story has a goal, a struggle, and the journey to resolution. Lucky for you, this isn’t much different from how you structure your marketing. You’ve created a service or product, right? Think backwards from there: there’s a reason you created it.

A service or product is useless without a problem that it solves. The goal is to help your customer on their journey to resolution as they overcome their struggle. When you structure your narrative like this, storytelling becomes much easier.

Your customer is the hero

The narrative makes a story clear, but many brands mistakenly make themselves the hero. That’s wrong and a surefire way to be ignored by your audience. Do better by making the audience the hero. You do want them to believe they couldn’t reach their goal without you. But the truth is you’re not the only solution on the market.

Regardless of the solution, they are in the story no matter what. They are the deciding factor between your profits and your bankruptcy. Treat your customers like superheroes, and they’ll feel inspired to hear you.

You are the key to the hero’s success

Remember how we said you aren’t the hero? Well, you are still important to the “hero’s story.” You want to be the thing that supercharges your hero into victory.

Messy kitchen? Your “hero” feels motivated, but soap and water just aren’t cutting those grease stains. In steps your grease-cutting technology that makes every other soap irrelevant. Suddenly, your hero is the owner of the cleanest kitchen around. Everyone’s asking him for his secret: you. That’s the mark of a great brand narrative. With you as the secret weapon, your audience can’t lose (and neither can you).

Boost your brand with the ultimate story medium: VIDEO

We at Blueforest are so glad you came to become a better storyteller. Just by reading this post, you’ve learned the fundamentals of a great story. You’ve also learned how you’re already equipped to be an incredible storyteller because of your business skills.

Sometimes, you may find a great narrative alone isn’t enough to make the sale. If you’re using print ads in a digital media culture, you may be overlooked. Modern marketing has had a wild shift towards video. Whether it’s animated, live action, or any other form of a story, you’ll find this type of advertising everywhere. Just check out your social media feed.

Need guidance in this new world? Let our powerful video production open the door for you. If you’d like to learn more, set up a chat with us today!

Smart methods for finding the best platforms to promote your video

Your video viewers only stop to watch if you can catch their attention. However, even the most entertaining videos can fail if they’re not published the right way. Your audience engages when your content lives in the places they want to see it. Don’t be surprised when no one watches your ten-minute explainer video on Twitter. We at Blueforest Studios are the wizards in video production Raleigh relies on. Don’t be irrelevant– we’ll take you down the data highway to find the right places for your marketing video.

Shrink your films

Social networking revolves around trends, and the biggest one is ever-shrinking content. Your marketing footage is no exception: mini-videos are dominating. Snapchat and even Instagram are literally built for this form of content. Twitter’s in the game too, with a limit barely crossing two minutes.

Think of your content like a snack for your viewers: small, simple, and delicious. Millennials love to engage with this type of media, so Snapchat is a good pick if your film is in this form. The same concept applies for Instagram as well.

Longer video can still have a home here (sort of)! Cut a sample tease of your long footage and link to the main video on Youtube. That’s how the smart brand adapts to a trend.

Silent video is in, so get with the trend

Video automatically plays with or without sound on modern social media. You need to be ready if you’re posting to any of the major platforms. You’ll find that your video plays in one of these ways: 1) Without sound as your viewer is swiping through their timeline feed. 2) After a related video has been viewed on the platform’s native video player.

If you want your video on Instagram, Facebook, or Twitter, be ready for the former version of autoplay. There are a few things you can do to optimize your content. First, the narrative should be easy to follow without audio. Secondly, you’ll want to embed captioning into the video or supply a caption file when you upload. Finally, if your audience doesn’t enable autoplay, an attractive thumbnail may be your saving grace. Miss the mark on either and your audience may keep it moving to the next piece of content. Play it safe and do it all!

Links are life

The truth: engagement alone doesn’t drive sales, but action does. You can get your audience moving to your website or sales pages with links. However, not every platform makes it easy to post these connections to your conversion hotspots. This is why we aim to pick the outlets that make sharing links a smooth experience.


YouTube is a champion at this, giving plenty of options (including embed links into the video itself). Another fair option is Facebook, which opens the door for links in the description section. Our Millennial-friendly platforms like Instagram aren’t so link-friendly, so you may opt to post elsewhere.

Sometimes, it takes pro advice to get pro results.

Brands don’t always have it easy when the main social platforms can face a rapid downfall. Facebook, anyone? You’ve seen trends change, so a team who knows this space could do you some good.

Our team here at Blueforest Studios is driven to set you up for the right engagement. Chat with us by setting up a meeting, and we’ll be glad to show you the path to an unforgettable video marketing campaign.