Ammon secret intro

5 Secrets to Effective Brand Storytelling

SHHHHHH! Turn your volume down. We’re about to let you in on the five top secrets for awesome brand storytelling.

The day has come. This is the last piece to our storytelling puzzle. Before we part ways and roll the credits on our series, we want to let all of you in on the five secrets to set your brand story apart from the rest. If you haven’t seen the rest of the series, check out our previous, some might say magical, installments.

Secret 1: Understand the Core of Storytelling

 

To tell a great story, first you have to understand what makes a great story. Do your research, know your stuff. Watch films or read books, find what captures your attention and why. Learn how to properly create a structure for your story. Luckily, Blueforest studios already has set you up with a few resources to get the ball rolling.

Secret 2: Find Your Own Story First

If you’re going to tell your brand story, you have to find your own story first. What do you value? What led you to this point? What are you trying to say? Write the answers to these question down and start to create a roadmap. We discussed this process a little further in our 5 Simple Storytelling Steps blog post. Making your brand story personal to you, is the best way to ensure it’s unique.

Secret 3: Get to the “Why”

Let’s be real, people don’t really remember or care about what you do, or how you do it until they learn the why. If you cut through the what and how and jump straight to the why you will engage people a lot faster. The “What” is something every company in the world knows about themselves, some dig a little deeper and know “How” they do what they do. But very few people take the time to connect with the “Why”. Simon Sinek explains this in greater depth with his Ted Talk called “Start with Why”. 

Secret 4: Keep Asking Why

That’s right, “Why” is so important it takes up two whole secrets. You’ll find most of the time when you first ask yourself “why” you’ll get a pretty shallow answer. For example we may ask ourselves:

“Why do we make videos”?

“Because it’s fun.”

“Why is it fun?”

“Because we get to be creative while helping others tell their stories.”

Now which one of those answers was more interesting and memorable to you as a viewer? The more we ask ourselves why, the juicer answer we get.

Secret 5: Use Advanced Techniques

 

So now that you’ve mastered the basics of storytelling and you have a good grip on what good storytelling is, it’s time to start implementing some advanced storytelling techniques. These will include things such as: How do you use suspense to tell your brandstory? How do you use the human body to the your brandstory? And finally how do you use multiple points of entry to get people hooked? You can explore storytelling from unlimited angles as you explore more advanced techniques.

The End

 

There you have it folks 5 secrets on how to tell your brand’s story. With these golden nuggets of knowledge, we draw our series to a close. We hope you learned something, whether it be how important your values, what it takes to be remembered, the value of “why?”, or maybe even just how to make a proper sandwich. Stories have been told and passed down from generation to generation for hundreds of years. There’s a reason: they’re powerful. They have the capability to make us feel far beyond and deeper than we think we are capable of. Stories make us believe, make us act, and ultimately bring us joy. So go, tell your story, share your passion, and inspire someone.

If you still have questions about how to kick your story up a notch we’d love to help, give us a holler here.

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

friends intro

Remembering Is Vital

Remembering is Vital! A video where Ammon, discusses the importance of being remembered in marketing.

So we’ve talked about storytelling but let’s dive a little deeper into the brand part, and start thinking more about the marketing side.

Problem Solving

So let’s start by putting ourselves in the shoes of your ideal customer. First of all your ideal customer is going to be someone who has a problem that you can offer a solution to. For example we here at Blueforest studios (an awesome Raleigh video production company), offer a solution to people who need help promoting their brands. You may sell laptops (solution) so your ideal customer will be someone who has a broken laptop (problem). When we tap into the psyche of a customer that is going through the process of choosing who/what product to be the solution to their problem, we have a better idea of how to most efficiently market ourselves to them. Let’s break down the steps a buyer might take while making this decision.

Step 1 What do I know?

 

As the buyer, the first thing they will turn to is “What do I already know? Who do I know instantly that can fix this issue? What do I remember?” It may be something they’ve heard on television, a company you’ve heard others talk highly of, or maybe even a company that’s just so unanimously know for its product people begin to view it as the product itself. (They’re called adhesive bandages people, Band-aid is a brand)

Step 2 What else is out there?

 

What else is out there? The next step is finding out what else is out there. Maybe you, as the buyer, could only think of one company and you’re not sure it’s the right one. What do you do next? Let’s face it, it’s 2019, 99% of us will end up Googling it.

 

Step 3 Recommendation from a friend

 

The third step is to ask around. What do the people I trust use, what’s their real life experience with this product? People believe the opinion of those around them more than a Google ad. The consumer will ask a friend who might be knowledgeable on this sort of thing or to verify if something they’ve discovered is worth the investment.

What do all of these steps have in common?

They all revolve around remembering! When it comes to the buyer remembering either what they know, remembering what they saw online or a store or remembering what a family member or close friend recommended. Your goal as the marketer is to think, “What can I do to make them remember me”

Marketing Materials

Your marketing materials should be based around the buyer remembering your brand. And the best way to do that is to say something unique that evokes an emotion from the consumer.  The longer that the buyer remembers your commercial you have a big success with that brand marketing. Maybe the buyer will remember you two years down the road.

The Goal as the Marketer

Your goal as the marketer is not to have the  flashiest style or just the right font. Your goal is to make them remember you. One of the best ways to do this is to tell your brand’s story, because that’s by far the most unique thing you have to offer.  You as the marketer need to show what your company values and that your product or service is geared towards helping the buyer with their problem. To be the best solution out there, you have to connect with what’s most important to them. Your end goal is to have the buyer remember your company at the key point in the decision process. You need to have your company top of mind when the buyer has a problem or needs a product. By using marketing tools that evoke emotion, whether it be laughter:  joy, sadness, or security, people will remember you based on how you made them feel.

Stay tuned for our next segment on storytelling 5 Secrets to Effective Brand Storytelling!

You can also check out our previous posts on our blog.

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

 

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Three Magic Words

Every Story Needs a Little Bit of Magic

Story by Robert McKee is a great book geared towards Hollywood screenwriting, but the principles of good storytelling can be applied anywhere. The lessons in this book have helped the Blueforest Studios team transform our techniques, and we want to help you perform the same magic.

What’s At Stake?

Abracadabra! Those are the three magic words. ‘What’s at stake?’ Congratulations, we have levitated your story, from mediocre to brilliant.

An inexperienced writer will feel the need to tell you the viewer in great detail about their character. They will describe in great detail the color of their hair and the car they drive. But, there is no suspense, there is no interest, and there is really nothing for the audience to connect with. The audience isn’t going to root for the character throughout the movie because of the color of their hair or how much cream they put in their coffee. Try not to exhaust the audience.

How Do We Overcome this Dilemma?

As storytellers, we have to ask ourselves ‘What’s at stake?’ Why are the two characters arguing, what happened, how will they resolve this issue? What do they have to lose and why do we care? These are all great questions to answer as storytellers because this is what the viewer needs to learn. That’s why they’re watching in the first place. Displaying a conflict and overcoming the conflict is what will lead to an intriguing story.

When You Do Not Answer These Questions

The act of not answering the question ‘What’s at stake?’ leaves the viewer with this empty unsatisfied feeling. The viewer is not being told the whole story and needs more information. The most common examples of videos that do not answer this question are actually most TV commercials and bad marketing. They talk a lot about their product and services but lack to mention you the audience and ‘What’s at stake?’ for them. How is your product going to help the viewer? How is the companies’ product going to be the hero to help the customer solve their problem? If you lack the answer to this question in your marketing you will end up with a pretty boring piece of content. 

How to Up Your Brand Storytelling?

So there you have it, the three magic words that can transform your writing instantly. The only thing standing between you and great storytelling is the answer to one question ‘What’s at stake’?

Next up we will delve a little deeper into marketing by discussing the importance of remembering.

Don’t forget to catch up on our previous series posts on our blog

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

WakeMed NICU infant batman

Medical Video Production

A Spoonful of Medicine

At Blueforest Studios we have produced hundreds of medical videos in several different categories. We love that medical videos often have very compelling stories about real people. What can be better than saving a life or making a life better by helping someone to heal?

Check out this short video showing a bit of our medical video production experience:

Here are a few of the different categories of medical videos we have produced:

Hospital Video Production

We have worked closely with WakeMed (based in Raleigh, North Carolina) over the past few years to produce literally hundreds of videos for them. We have produced fundraising videos for their annual gala. We made dozens of 60 second educational videos that give tips on improving health, which air on local broadcast TV. We’ve produced tons of doctor bios, doctor recruiting videos and more. We films videos all over Raleigh, Apex, and Cary for WakeMed and our FitBits love it because we often walk miles around the large campuses. And as with everything we do, we always focus on keeping story at the heart of it.

Doctor Bios

As a patient, it’s important to select the right doctor for yourself. You need to feel comfortable with them and for many people, seeing a video of the doctor is very helpful. They can see how they talk, become familiar with them and decide if they are the right doctor for them.

In addition, having a doctor bio can be a big boost to your online presence. Consider creating a Google Maps listing for each doctor in your practice. By adding a physician bio video, not only does it give patients a chance to view it, it helps your SEO performance.

 

Patient Stories

Telling patient stories is a great way convey what your organization values and the impact it has on real people. We love this stuff. Patient stories can be emotional, authentic, and powerful if done right. You might have noticed we like stories a lot. Check out this example that we did for WakeMed’s charitable foundation to help raise funds:

Medical Education

Yes, we’ve all seen some very boring medical education videos. But it doesn’t have to be that way! With the right combination of good scripting, engaging graphics, good on screen talent, music, and b-roll, you can make videos that truly capture attention and educate your viewers.

We have worked with NASCEND to create a series of compelling educational videos training NICU staff on how to deal with moms and infants who have been impacted by substance use disorder and trauma.

We combined real life stories, clean animations, graphics and b-roll with the on screen talent to create these videos:

 

Medical Devices

Like education videos, videos about technology have a tendency to be boring. But again, they don’t have to be. We really think that no matter the subject you can find a way to add some story to it. So even if you just need an explainer video about what your high-tech thingamajig does, we’d love to add some story and make an impactful video for you!

Medical Procedures

Medical Procedures are often complex and hard to explain. But, we love to make them understandable for patients. We can take complex procedures and boil them down to the necessary information and also tell the story of a patient’s experience with the procedure. We find that patients who are researching a procedure often want to hear from someone who has had the procedure themselves. Put your clients at ease and give them a friendly face to hear from!

If you are in the medical field and you think that a video (or a few dozen videos!) might be the right next step for you, reach out to us. Set up a creative meeting right now! We can meet at our office in Raleigh, North Carolina, meet you anywhere in the Triangle, or talk on the phone if you are further away!

Schedule a Creative Meeting!