How to deliver a brand message like a GREAT storyteller

When it comes to sharing your brand’s message, you’ll need a story compelling enough to be heard.

That’s easier said than done. Many brands don’t know how to sell a great story, but this is where you are different. You’re here with us at Blueforest Studios, and we’ll get you to tell tales no one will forget. If you’re seeking video production Raleigh and beyond, you’ll want these quick tips for brand storytelling. We’ll jump in from the basics.

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Build a strong, simple narrative

Every great story has a goal, a struggle, and the journey to resolution. Lucky for you, this isn’t much different from how you structure your marketing. You’ve created a service or product, right? Think backwards from there: there’s a reason you created it.

A service or product is useless without a problem that it solves. The goal is to help your customer on their journey to resolution as they overcome their struggle. When you structure your narrative like this, storytelling becomes much easier.

Your customer is the hero

The narrative makes a story clear, but many brands mistakenly make themselves the hero. That’s wrong and a surefire way to be ignored by your audience. Do better by making the audience the hero. You do want them to believe they couldn’t reach their goal without you. But the truth is you’re not the only solution on the market.

Regardless of the solution, they are in the story no matter what. They are the deciding factor between your profits and your bankruptcy. Treat your customers like superheroes, and they’ll feel inspired to hear you.

You are the key to the hero’s success

Remember how we said you aren’t the hero? Well, you are still important to the “hero’s story.” You want to be the thing that supercharges your hero into victory.

Messy kitchen? Your “hero” feels motivated, but soap and water just aren’t cutting those grease stains. In steps your grease-cutting technology that makes every other soap irrelevant. Suddenly, your hero is the owner of the cleanest kitchen around. Everyone’s asking him for his secret: you. That’s the mark of a great brand narrative. With you as the secret weapon, your audience can’t lose (and neither can you).

Boost your brand with the ultimate story medium: VIDEO

We at Blueforest are so glad you came to become a better storyteller. Just by reading this post, you’ve learned the fundamentals of a great story. You’ve also learned how you’re already equipped to be an incredible storyteller because of your business skills.

Sometimes, you may find a great narrative alone isn’t enough to make the sale. If you’re using print ads in a digital media culture, you may be overlooked. Modern marketing has had a wild shift towards video. Whether it’s animated, live action, or any other form of a story, you’ll find this type of advertising everywhere. Just check out your social media feed.

Need guidance in this new world? Let our powerful video production open the door for you. If you’d like to learn more, set up a chat with us today!

How to create an awesome company video to drive SALES

In this edition of Blueforest video production tips and tricks, let’s cut the filler. You need people to buy from your company. If you want to up your profits, video is the dominating format for converting content views into real sales. For starters, the rate of video consumption is going through the roof as it rises to a staggering 78% over the next few years. As that number rises, you’ll find that this 80% conversion increase stated by Unbounce clearly shows this media type should be a critical piece of your marketing. Let’s get the money flowing with tips on creating a phenomenal company video.

Call to action

You need your audience to take action if you want to make sales. First, you should decide which action you want them to take. Are they subscribing to your mailing list in exchange for a free ebook guide? Are they clicking through to your landing page? You’ll need to set up your message with a compelling reason to get them moving towards action.

Craft a great script

When is the last time you gave someone your money after they bored you? Have you paid for a product that wasn’t believable? Why would your weak video do any different? Be really smart about how you sell your message. You want your audience captivated by the plot because they will quickly tune out otherwise. That said, simple is the key to giving an easy-to-understand message. You’ll see the results in the bank account.

Focus on great storytelling

In the process of a great script, you should be putting your brand storytelling at the forefront. Your film will be a strong piece of your marketing campaign, but it will only be one small piece. The takeaway image in your audience’s minds should be consistent with your brand’s values and mission. This brings a deeper believability to your promotion, increasing your chances of making the all-mighty sale.

Chose the right video length

Still with us? Good! We’re not going to have you read an article all day. In the same mindset, you shouldn’t have your audience watching your video all day. Most locations for posting your video are going to be most effective with a 30-second format (give or take). Specifically for footage that’s going to boost your sales, a short video will make perfect use of your simple script.

Choose the right visual style

If the script, message, and length were the meat of your video, the visuals are the seasoning. You could have slightly bland visuals, but few people will want a taste. That’s no good for increasing your conversions. One major trend that’s been on the rise recently is animated video. Interestingly enough, it’s becoming a wonderful way to get people interested in your marketing. It’s not always the perfect style, as sometimes live-action footage may show deeper details your audience needs to make a purchase.

Keep your sales strong with a team that’s dedicated to video

Creating an awesome company video is a bit of a steep task to take on alone. You’ll find that it becomes much easier if you can share your vision with a team trained to execute it. If you’re ready to work on building your arsenal for increasing your profits, let’s chat. Here at Blueforest, you’ll find that our team really digs in deep to share the true message of your brand. Contact us today and we’ll get you on track to the success you deserve.

Does your brand need a story? Should you have a brand story?

Do you truly know your business’ image? Well, let’s say your friends and family tell you about a cool new restaurant, or some great organic grocery store. To start, they tell you their experiences with the business. They mention how the employees act, the look of the store, and it reflects the whole organization. They’re painting a narrative of what that business is about. They are creating a brand story, and your business has one too. If you’re not proactive, your customers and employees will spread word to create it for you. But you’re in luck: you can take actions to do your own storytelling. Here’s why you’d want to do it.

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Cultivating a fanatic audience

It’s time to be honest, there are probably dozens of companies that do what you do. Some of them may even do it better. But in today’s passionate social culture, it’s not about “what” or “how” you do it. The modern customer cares more about “why” you work the way you do. This is the core of your story.

Need proof? This past decade, you’ve heard more buzz about fair trade, organic, and vegan than ever before. There’s a reason people drive right past a discount grocery to shop at Trader Joe’s. They want their hard earned dollars going to a business that champions similar values in all their work, not just a few shelves of organic food.

A genuine voice resonates more deeply. If you’re transparent and consistent in your ideals, strong customer engagement is natural result.

Building a strong company culture

Your employees have a voice that’s just as important as your customers. If you’re doing business just to maximize your financial bottom line, your team is going to feel insignificant. Low employee morale is a real mood-killer for doing business.

If you want a team doing their best work, you’ve got to revamp your company vision. You need a narrative to serve as a spiritual mantra for everyone you work with. Lukewarm employees sour the customer experience and dampen your productivity. When you have a team that feels your brand values as deeply as you and your customers, you’re literally breathing life back into your business.

Blueforest Studios Culture

 

Crafting healthy relationships with the public

We know that word of mouth about your organization is going to spread with or without you. So, your company needs to make every interaction a constructive one. Of course you’re thinking, “I already know I should give good customer service.”

You’re right, but that also means being proactive instead of waiting for your customers come to you. These days, most people research on the web before buying from a business. A good narrative in part means reaching out to these reviewers.

Social media is a great start for this forward-thinking engagement. Start productive dialogues instead of giving them generic “we’re sorry for your experience” messages.

By engaging your audience and learning from them, you’re improving your brand story. Furthermore, you’re showing bystanders that you value community involvement. They’re going to remember that next time they need services like yours.

Sculpting your brand story can be great, if you know how to create it

The narrative you want to tell is all about speaking to the mutual “why” of you and your audience. Discover your essence with Blueforest Studios brand storytelling and have it delivered through incredible video content. Set up a chat and learn how film can be your most powerful tool for your story marketing needs.

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Engaging your audience through brand storytelling

Engaging your Audience Through Storytelling

There is a clear reason why you should start engaging your audience through brand storytelling. Audiences are engaging with very specific content and skipping the rest. Here we will explore the logic behind storytelling, so you can start refining your business voice today.

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Engaging your audience through brand storytelling

Why Use Storytelling?

Brands have recognized they must become more human, and the best way is great storytelling. By humanizing your brand, you’re giving your audience a face they can relate to. Your audience needs someone who embodies their unique challenges and aspirations. When they receive narratives that don’t match real situations, or characters that don’t act naturally, these audiences tune out and move on. By remaining honest, easy-to-follow, and delivering characters that your audience can see in themselves, you’re getting closer to storytelling (and marketing) excellence.

Benefits of Storytelling

Overall, you’re looking at an increase in brand prevalence, sales, and you’ll also be established as a sincere brand in a sea of hollow advertising. You’re generally more likely to receive sales when your audience gets an emotional response from your content. When a customer becomes moved by your message, they’re already jumping at the first opportunity to share it with their friends and family on social media. Now they’ve got a mental image of you and all the people behind your brand, not just your logo. Now you’ve become someone who represents exactly what that customer needs and wants. Just like in love, emotion conquers logic.

Storytelling Can Be Effortless (With The Right Team)

This sounds like a dream to you, and you’re ready to get started right? You know your brand better than anyone so why not work with a team who learns your business and knows exactly how to share your message? Blueforest Studios is a Raleigh based video production firm with a collaborative team working endlessly to craft relatable voices for modern brands through brand storytelling. When you need to create a memorable video, our team is eager to transform your brand into something your audience can relate to.

Set up a chat today!

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Video Production 101 – A Comprehensive Guide to Video

a lot of businesses in this city, which makes it a challenge to stand out! Not to mention, there are so many marketing avenues available it can be hard to know where to start. Since videos can be easily shared and can pack a lot of information into a small amount of time, they are a great tool to get your name out there, but they need to be done right in order to be effective! If you know you want to create a high-quality video for your business but aren’t sure just how to make it happen, look no further than this quick-start guide from your one and only Raleigh Video Production company – Blueforest Studios

Free PDF Summary Below

 

How to Create the Perfect Company Video

 

In order for your video to make the greatest impact, your vision and purpose need to be clear, and that starts with honing in on what your company is at the most basic level.

you’ll need to do some soul-searching of sorts by asking yourself a few things.

 

  • Ask WHY: WHY are you in business? Was there a great need that drove you to create your company for the consumer? WHY do you do what you do? Is there a major catalyst that keeps driving your company forward?
  • Ask WHAT: What is it that sets your business apart from all the rest? There’s something special about your company, make sure you know what it is so you can tell the world! This is a good time to reflect on the purpose of your organizationWhat are you trying to do with this video? The purpose of your video can vary. Whether you are advertising for an event coming up, trying to get email subscribers, selling a product, or something entirely different, it is crucial that you know just what want to accomplish with your video, otherwise it won’t be effective.
  • Ask HOW: Now that you’ve thought about your what and why, it’s time to focus on how you’re going to get your message across to the audience who sees your video. This is where storytelling comes into play. Consider these basic factors that need to be present to carry your story from start to finish:

What sets your business apart from the competition?

  1. Character: A good story has to have a main character. Who is yours? 
  2. Value: What value does your business provide? Maybe it’s a service or product unique to your company, or maybe it’s something different. Whatever it is, you want to tell the customer what they need!
  3. Threat: What threats stand in the way for your customers? For instance, perhaps cost or inconvenience stands in the way of the customer receiving this value they’re searching for.
  4. Resolution: This is where your business swoops in to save the day! Your story and video should come to a close by driving home the point that the service you provide will solve a problem for your prospective customer. You should also include a call to action at this point, so that the audience has an easy way to take the next step.

 

Conflict resolution comic Blueforest Studios

QUICK TIP: Is there a story of something or someone related to your company that represents your purpose in a meaningful way? If so, awesome! Personal stories are extremely relatable to an audience, so this will be the best way to tell your story.

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Generating Sales and Conversions from Your Video

 Once you’ve got a story and you’re ready to tell it, it’s time to get a video produced that will generate results

Check out our info-graphic below for some information on how to do this:

Infographic on Raleigh Video Production 101.
Promoting your Video:  So you’ve gone through the video production process and you know your video is perfect for your business! Now, it’s time to make sure your customers see it. Here’s what you need to do:

  • Pick the right channels: If your Instagram account only has 10 followers and you haven’t posted on it in 2 years, then this probably is not the right channel to share your video. In order for your video to gain traction, you’ll want to post it places where you already have some audience built up (We can help if you’re just getting started). FacebookTwitter, and Youtube are great options, of course with a link back to your website!
  • Reach out to other bloggers and share your video with them – hopefully they’ll want to share it with all of their followers as well, which increases your audience exponentially.
  • Optimize your youtube channel: Your Youtube channel can be a great place to get customers to keep watching one video after another about your company – make sure that you make it easy to subscribe and that your videos are high quality and in line with your purpose and brand. 
  • Run paid search ads and embed your video on your landing page: Paid search ads can be a wonderful tool, but you want to make sure that they’re effective! If this is something you don’t have any experience with, consider hiring a professional company to handle this. Run paid search ads on Facebook or Instagram with a CTA (Call to Action) Like the one below:

Download this Guide as a PDF for FREE:

 

Here are a few Examples of awesome Raleigh company Videos: With all of the businesses in the area, there is no shortage of example videos you can look at for inspiration! Check out a few that we think are extra awesome.

The Exploris School: VIDEO

Butter Ball: VIDEO

Overwhelmed yet? Maybe it’s time to hire a professional…

Video Production Company in Raleigh

How to choose the best video production company:

 

At this point, you might be feeling in over your head. Producing a quality video takes a lot of resources – and not everyone has access to fancy cameras, the best editing software, and the right marketing tools. Lucky for you, professional video production companies exist just for the sake of helping businesses like you create successful videos that will generate the results you’re looking for. Here are some tips for how to choose the one that’s right for you.

 

  • Look past the reels: Even though a highlight reel can be a great introduction to a video production company, you need to make sure you see plenty of samples of a company’s work before committing. Looking at a sampling of work will give you an idea of what you could expect, and if the type of work they do is what you are looking for in your own video

 

  • Ask if they understand your company: Give the video producers plenty to work with! You will want to spend time speaking with them about who you are as a business, and make sure they understand your brand and the story you want to tell.

 

  • Ask about marketing: Once the video is produced, will you be on your own, or does the production company offer marketing packages to ensure your video gets to the desired audience?

 

  • Budget: While of course a well-produced video can produce a high return on investment, you don’t want to break the bank either. Look to hire a video production company that fits within your budget, so that you can enjoy the results without stressing your finances!

 

Still need more information on choosing the right video production company in Raleigh? Click here for more tips!

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Why Blueforest Studios?

You’ve decided you want to hire a professional video production company in Raleigh to make your video, so why choose Blueforest?

  • Focus on storytelling – Our brand storytelling approach ensures that your video gets at the heart of your company’s purpose, making your video impactful and effective. We get that your company is important to you, and we take time to get to know who you are so that your story is authentic.
  • Skills and experience – You’ve read this far, so you know how much goes into making a quality video! We have the skills, tools, and experience to get the job done right and on time, giving you the freedom to focus on the day to day of your company. With Blueforest Studios, you can trust that experienced professionals are going to deliver a product that generates real results.
  • Value – We are committed to providing excellent video production at affordable price points, and also offer Blueboost, our VSEO marketing package that ensures your video gets shared on the right channels and viewed by your desired audience!
  • Our Work History–  Are you curious to see who we’ve worked with in the past? Check out some of our work!

Ready to start brainstorming? Click below and we’ll help you determine how you can use video to up your marketing game!

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develop your brand story in 5 easy steps

Develop Your Brand Story in 5 Simple Steps

 

develop your brand story in 5 easy steps

Consider this: would you rather listen to a boring sales pitch or a riveting story? There’s no question about it, everyone loves to hear a good story. We tell them often, not only because they are enjoyable, but because stories are powerful. They have the ability to capture our attention in a way that other mediums cannot, and they leave us with lasting impressions – ones we remember long after the details fade. For this reason, the brand storytelling approach is a great way for business owners to tackle marketing to their audience. Rather than simply telling the consumer, “this business fits your needs”, having a solid brand message shows the consumer how the company’s values intersect with their own, grabs and holds attention, and can be implemented in countless ways. So how do you as a business owner develop your company’s brand story? Check out our 5 simple steps below:

1. Start with your own values.

You’ll need to first start with your own values – why did you start this company, or what is it that makes you love working there? Don’t be afraid to brainstorm. Get your brain waves flowing, so you can get a good list jotted down. Some questions to consider in this process:

  • What is the most important part of your work? Is it providing an excellent service? Caring for others?
  • What gets you out of bed every day?
  • What makes your company great, and what does your company as a whole value?

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BRAND DEVELOPMENT GUIDE:

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2. Understand your audience

Take some time to think about your target audience, who they are, and what they value most in the world. As you construct this list, consider:

  • How old is your audience?
  • What do they do for work? For fun?
  • What are their priorities in life?
  • What do they value and why?

3. Find the strongest common values

Now that you have your two lists, put them side by side and start looking for similarities. You want to find the strongest common values between the two lists, because these are what your stories and brand message should be based on. Once you find the core value that has great meaning for both you and your audience, you’re in business!

4. Build your brand message around those values

More than anything else, for a brand story to be effective in reaching your audience, it needs to be true! This may mean that you need to do some soul-searching, or make some changes in your company to align with the values of your consumer. This process is worth the effort in order to build your brand message around values that you and your audience share. Your brand message will be a priceless tool to help you tell stories that resonate with your customers, not only making your business more memorable, but also making your audience more likely to respond to your calls to action.5 steps to developing your brand story

5. Use stories everywhere

Now that you’ve done the work to create a meaningful brand story, don’t be afraid to use it! There are a plethora of ways to do this. You can incorporate it in your website, business cards, taglines, the type of events you sponsor as a company, and of course, your videos and the stories you tell through them.

We hope we’ve convinced you that brand storytelling is not only achievable with some reflection and creativity, but also that it is incredibly effective! It’s time your small business got away from the empty sales pitch and moved towards something that will be memorable and relatable to your audience: a great story that shares your common values with the customer and makes them feel compelled to learn more.

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Blueforest Studios is committed to helping your business tell their brand story in a meaningful way. Interested in learning more about Raleigh video production, and how we can help you develop and showcase your story? Check us out here to learn more!

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The Effects of Background Music on People

I am a huge fan Shankar Vedantam and his work as NPR’s Social Sciences Correspondent. A couple weeks ago, he discussed the effect that background music has on people – and as a film/tv/video game composer myself, I was instantly intrigued. Here is a link to the podcast so you can listen for yourself! NPR | Researchers Test The Effects Of Background Music On People

The interview discusses how a group of people will view sharks on TV differently depending on the type of music occurring in the background. When the music was light and flowing, the sharks were seen as majestic. Of course, when the music turned tense and frightful, the sharks were instantly seen as mindless killing machines. I’m sure this seems like common sense. However, I don’t think many people realize that our job as composers is to speak directly to the audience’s emotions, as much as possible!

Let’s take a quick example from a rare documentary about John Williams composing for the original Star Wars trilogy (while heavily discussing Empire Strikes Back). In the clip below, we are shown the scene of Han Solo being frozen in carbonite – first without music, and then with. Notice the difference?

As you probably noticed, without the music, the scene is a bit… “eh.” (With no insult to Lucas and team!) Sure there are some slight emotional points, and it seems like something pretty tragic and dramatic is happening.

But when we hear the music’s elegant fluctuations from fear to uncertainty to hope and love then to pure evil, all within a two minute window… how could our emotions not run just as wild?

The thing is, not many people realize when watching films or television shows, or even advertisements, how much the music is effecting them. The music doesn’t even have to be this grand orchestration we get consistently from John Williams either.

The power of one note held out and twisted was Hans Zimmer’s trick for the Joker throughout The Dark Knight. The entire Joker thematic material is two notes. C and D playing back and forth with each other.

 

The simple yet melancholic piano lightly played over a bed of soft sounds and textures brought a sense of wonder and awe to us, thanks to Thomas Newman during American Beauty.

 

The lovely sounds of pitched percussion contrasted with out of tune synths and electronics to convey that not is all it seems between our two leads in Gone Girl, with the help of Trent Reznor and Atticus Ross.

And of course I can’t leave out Michael Giacchino’s genius work in UP, where we see an entire marriage play out in four minutes and are left a sobbing mess by the end. Not a single word of a dialogue. The entire story is told through music and images. And it’s absolute perfection.

 

Sometimes images are simply not enough. And I guarantee if music was absent from these scenes, whether you knew why or not, you would know and feel that something was missing.

Until Next Time…

The time has come for my Marketing internship to end. It’s bittersweet, yes, but it also brings a new beginning for other opportunities I can obtain to share my talents with. I have sharpened and gained skills at Blueforest Studios, which include social media, researching, and writing.

I had been an avid user of many social media platforms such as Facebook and Instagram long before coming to Blueforest Studios, but there were elements of each outlet I did not take the time to understand. Check out the video for details on what I learned.

I simply thought the concept of social media was to post whatever crosses your mind and people would then see your post, but social media is definitely more than just posting. On some platforms (think Twitter) you might have to provide a hashtag or handle or two for people to find your post in order to engage with you.  There’s much more strategy involved than most people realize.

social_media

I have learned a proper social media strategy involves:

  • Having engaging content to keep viewers interested
  • Knowing your audience and tailoring your posts to their interests
  • A superb description where you use (common) terms people can search
  • Using a handle to give a company/person recognition and using a hashtag in order to engage in a conversation about a timely topic or conference. Both handles and hashtags must be relevant to what’s being posted.

I now feel confident logging on to social media outlets and posting because I have acquired the necessary tools to make posts worthwhile. I will continue to learn more about social media through online networks and webinars.

Researching items came naturally to me. It’s a fascination of mine and is something I do on a daily basis, outside of work. During my time here, I have researched various topics ranging from the company’s brand as well as other companies to people.

Writing is much easier to do since I have had multiple writing opportunities at Blueforest Studios. My thought process is clearer and I write faster as well. I have broadened my social media skills and am aware of components of each platform which is necessary to use it properly. I  truly feel I am ready for any position in the mass communications field. Anything I don’t know, I definitely can learn.

I learned much more at Blueforest Studios, but social media, researching, and writing were the three skills I saw an immediate improvement in.

My ultimate goal is to become a Producer/Host. I love conceptualizing my ideas and creating masterpieces for people to enjoy whether it is through words or video or both. Before my departure at Blueforest Studios, I was required to create an exit project. Immediately, I thought to myself, “Why not make a video and star in it? It’s what I intend on doing with my life.”

Alas, my goodbye video was formed. I wrote, produced and starred in the piece while members of the Blueforest team assisted with shooting and editing the video. Check it out!

To the Blueforest team: Thank you for the opportunity to gain skills I didn’t have and hone skills I already had. Many thanks for exposing me to areas of focus that will benefit me in the long run. I will miss you. Goodbye is the new hello if you keep connected, which I certainly will.

 

 

The Key To Creating A Memorable Story

Brendan_sm_blogby Brendan Bello

 

story_telling_lights

The best way to convey a message is through memorable storytelling.

At the Nonprofit Storytelling Seminar in June, Blueforest’s very own Ammon Ehrisman taught the essentials of every memorable story.

After welcoming many people of various nonprofit organizations, Kimberly Corrigan opened the seminar by introducing herself and Blueforest Studios. Ammon followed suit and had everyone introduce themselves, briefly explain what they do, and what kind of message they wanted to convey using the tools the seminar would give them. To get into the creative mindset, everyone read a paragraph from a legal document and then watched a few short video clips including the story of The Good Samaritan as told by children and a commercial by Southwest Airlines.

Storytelling Seminar

While the attendees were preoccupied watching the videos, Ammon drew a picture of the brain to show what parts were used in reacting to the document and the videos and committing them to memory. He illustrated how only a few select portions of the brain lit up when reading the legal document compared to when watching the video clips. Ammon explained that audiences are able to form a memory when more parts of the brain are activated, in this case, during the videos which conveyed a clear message and story, but not the legal document because it lacked a story and contained perplexing vocabulary.

The objective of the seminar became to find the essential elements of a memorable story. After a round of excellent answers, everyone narrowed the key essentials down to the character(s), their values, and a threat to those values. In the story of The Good Samaritan, the main character is ambushed and beaten by bandits while traveling. Travelers of his own religion pass by him and do not help him, but the Samaritan, someone from another religion helps him and takes care of him. Despite the threat to his own values, the Samaritan helped the beaten man.

To practice, Ammon lets everyone choose one of their own messages which they could apply the storytelling elements. One woman, from White Memorial church, wanted to convey a message for her stewardship campaign, called “A Time to Discern.” Another person told their story of how they were inspired to donate to their church because one of their friends is wealthy yet is always the first to volunteer, host fundraisers in their own home, and serve their church. The woman from White Memorial Church thought it was a great example and said she would try to find a similar instance in her own church.

Ammon concluded the seminar by sharing his own personal story of how he became a director even though he was discouraged to go into the field as a young man. Walking away from the seminar, everyone gained a valuable understanding of crafting an engaging and memorable story.

 

The Voice of the Expert Presented in a Creative Way: Keen Strategy

by Ammon Ehrisman

With any creative project, you are going to have lots of possible decisions and you have to be very selective about what you choose.  It was no different when we started working on the Keen Strategy branding video.  

As I met with Greg and John I realized that their software was a bit technical and took a while to explain.  But their passion for what their software could do to help marketing managers was palpable.

After doing all of the normal creative discovery, we knew the three biggest things we would like the video to do.  First, we needed to describe what Keen’s software did so anyone could understand it.  Second, we wanted to demonstrate that John and Greg were really passionate about what they were doing. Third, we wanted to show that Keen’s MIDA software was different from anything else out there.

Great. Sounds like a plan, right? Well, since we only had 2 minutes to work with, we knew we would have to pick one or maybe two of these things to really focus on in the video or we were going to start losing people.

We ended up coming up with 3 ideas to address these issues.  Some were funny.  Some were told through the eyes of a marketing manager.  Others were more symbolic, but the one that John and Greg liked the most was also the most offbeat idea.  

The concept was to interview them about the software and their passion for helping marketing managers.  As we watched their interviews, they would magically transform into animated versions of themselves. This would hopefully grab the attention of the audience and give us the opportunity to demonstrate the high-level features of the software in a visually captivating way all while making a real connection between our audience and the founders of Keen.

The result is the Keen video: Greg and John.  Watch it and tell us what you think.