Ammon secret intro

5 Secrets to Effective Brand Storytelling

SHHHHHH! Turn your volume down. We’re about to let you in on the five top secrets for awesome brand storytelling.

The day has come. This is the last piece to our storytelling puzzle. Before we part ways and roll the credits on our series, we want to let all of you in on the five secrets to set your brand story apart from the rest. If you haven’t seen the rest of the series, check out our previous, some might say magical, installments.

Secret 1: Understand the Core of Storytelling

 

To tell a great story, first you have to understand what makes a great story. Do your research, know your stuff. Watch films or read books, find what captures your attention and why. Learn how to properly create a structure for your story. Luckily, Blueforest studios already has set you up with a few resources to get the ball rolling.

Secret 2: Find Your Own Story First

If you’re going to tell your brand story, you have to find your own story first. What do you value? What led you to this point? What are you trying to say? Write the answers to these question down and start to create a roadmap. We discussed this process a little further in our 5 Simple Storytelling Steps blog post. Making your brand story personal to you, is the best way to ensure it’s unique.

Secret 3: Get to the “Why”

Let’s be real, people don’t really remember or care about what you do, or how you do it until they learn the why. If you cut through the what and how and jump straight to the why you will engage people a lot faster. The “What” is something every company in the world knows about themselves, some dig a little deeper and know “How” they do what they do. But very few people take the time to connect with the “Why”. Simon Sinek explains this in greater depth with his Ted Talk called “Start with Why”. 

Secret 4: Keep Asking Why

That’s right, “Why” is so important it takes up two whole secrets. You’ll find most of the time when you first ask yourself “why” you’ll get a pretty shallow answer. For example we may ask ourselves:

“Why do we make videos”?

“Because it’s fun.”

“Why is it fun?”

“Because we get to be creative while helping others tell their stories.”

Now which one of those answers was more interesting and memorable to you as a viewer? The more we ask ourselves why, the juicer answer we get.

Secret 5: Use Advanced Techniques

 

So now that you’ve mastered the basics of storytelling and you have a good grip on what good storytelling is, it’s time to start implementing some advanced storytelling techniques. These will include things such as: How do you use suspense to tell your brandstory? How do you use the human body to the your brandstory? And finally how do you use multiple points of entry to get people hooked? You can explore storytelling from unlimited angles as you explore more advanced techniques.

The End

 

There you have it folks 5 secrets on how to tell your brand’s story. With these golden nuggets of knowledge, we draw our series to a close. We hope you learned something, whether it be how important your values, what it takes to be remembered, the value of “why?”, or maybe even just how to make a proper sandwich. Stories have been told and passed down from generation to generation for hundreds of years. There’s a reason: they’re powerful. They have the capability to make us feel far beyond and deeper than we think we are capable of. Stories make us believe, make us act, and ultimately bring us joy. So go, tell your story, share your passion, and inspire someone.

If you still have questions about how to kick your story up a notch we’d love to help, give us a holler here.

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

friends intro

Remembering Is Vital

Remembering is Vital! A video where Ammon, discusses the importance of being remembered in marketing.

So we’ve talked about storytelling but let’s dive a little deeper into the brand part, and start thinking more about the marketing side.

Problem Solving

So let’s start by putting ourselves in the shoes of your ideal customer. First of all your ideal customer is going to be someone who has a problem that you can offer a solution to. For example we here at Blueforest studios (an awesome Raleigh video production company), offer a solution to people who need help promoting their brands. You may sell laptops (solution) so your ideal customer will be someone who has a broken laptop (problem). When we tap into the psyche of a customer that is going through the process of choosing who/what product to be the solution to their problem, we have a better idea of how to most efficiently market ourselves to them. Let’s break down the steps a buyer might take while making this decision.

Step 1 What do I know?

 

As the buyer, the first thing they will turn to is “What do I already know? Who do I know instantly that can fix this issue? What do I remember?” It may be something they’ve heard on television, a company you’ve heard others talk highly of, or maybe even a company that’s just so unanimously know for its product people begin to view it as the product itself. (They’re called adhesive bandages people, Band-aid is a brand)

Step 2 What else is out there?

 

What else is out there? The next step is finding out what else is out there. Maybe you, as the buyer, could only think of one company and you’re not sure it’s the right one. What do you do next? Let’s face it, it’s 2019, 99% of us will end up Googling it.

 

Step 3 Recommendation from a friend

 

The third step is to ask around. What do the people I trust use, what’s their real life experience with this product? People believe the opinion of those around them more than a Google ad. The consumer will ask a friend who might be knowledgeable on this sort of thing or to verify if something they’ve discovered is worth the investment.

What do all of these steps have in common?

They all revolve around remembering! When it comes to the buyer remembering either what they know, remembering what they saw online or a store or remembering what a family member or close friend recommended. Your goal as the marketer is to think, “What can I do to make them remember me”

Marketing Materials

Your marketing materials should be based around the buyer remembering your brand. And the best way to do that is to say something unique that evokes an emotion from the consumer.  The longer that the buyer remembers your commercial you have a big success with that brand marketing. Maybe the buyer will remember you two years down the road.

The Goal as the Marketer

Your goal as the marketer is not to have the  flashiest style or just the right font. Your goal is to make them remember you. One of the best ways to do this is to tell your brand’s story, because that’s by far the most unique thing you have to offer.  You as the marketer need to show what your company values and that your product or service is geared towards helping the buyer with their problem. To be the best solution out there, you have to connect with what’s most important to them. Your end goal is to have the buyer remember your company at the key point in the decision process. You need to have your company top of mind when the buyer has a problem or needs a product. By using marketing tools that evoke emotion, whether it be laughter:  joy, sadness, or security, people will remember you based on how you made them feel.

Stay tuned for our next segment on storytelling 5 Secrets to Effective Brand Storytelling!

You can also check out our previous posts on our blog.

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

 

magic rainbow gif

Three Magic Words

Every Story Needs a Little Bit of Magic

Story by Robert McKee is a great book geared towards Hollywood screenwriting, but the principles of good storytelling can be applied anywhere. The lessons in this book have helped the Blueforest Studios team transform our techniques, and we want to help you perform the same magic.

What’s At Stake?

Abracadabra! Those are the three magic words. ‘What’s at stake?’ Congratulations, we have levitated your story, from mediocre to brilliant.

An inexperienced writer will feel the need to tell you the viewer in great detail about their character. They will describe in great detail the color of their hair and the car they drive. But, there is no suspense, there is no interest, and there is really nothing for the audience to connect with. The audience isn’t going to root for the character throughout the movie because of the color of their hair or how much cream they put in their coffee. Try not to exhaust the audience.

How Do We Overcome this Dilemma?

As storytellers, we have to ask ourselves ‘What’s at stake?’ Why are the two characters arguing, what happened, how will they resolve this issue? What do they have to lose and why do we care? These are all great questions to answer as storytellers because this is what the viewer needs to learn. That’s why they’re watching in the first place. Displaying a conflict and overcoming the conflict is what will lead to an intriguing story.

When You Do Not Answer These Questions

The act of not answering the question ‘What’s at stake?’ leaves the viewer with this empty unsatisfied feeling. The viewer is not being told the whole story and needs more information. The most common examples of videos that do not answer this question are actually most TV commercials and bad marketing. They talk a lot about their product and services but lack to mention you the audience and ‘What’s at stake?’ for them. How is your product going to help the viewer? How is the companies’ product going to be the hero to help the customer solve their problem? If you lack the answer to this question in your marketing you will end up with a pretty boring piece of content. 

How to Up Your Brand Storytelling?

So there you have it, the three magic words that can transform your writing instantly. The only thing standing between you and great storytelling is the answer to one question ‘What’s at stake’?

Next up we will delve a little deeper into marketing by discussing the importance of remembering.

Don’t forget to catch up on our previous series posts on our blog

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

WakeMed NICU infant batman

Medical Video Production

A Spoonful of Medicine

At Blueforest Studios we have produced hundreds of medical videos in several different categories. We love that medical videos often have very compelling stories about real people. What can be better than saving a life or making a life better by helping someone to heal?

Check out this short video showing a bit of our medical video production experience:

Here are a few of the different categories of medical videos we have produced:

Hospital Video Production

We have worked closely with WakeMed (based in Raleigh, North Carolina) over the past few years to produce literally hundreds of videos for them. We have produced fundraising videos for their annual gala. We made dozens of 60 second educational videos that give tips on improving health, which air on local broadcast TV. We’ve produced tons of doctor bios, doctor recruiting videos and more. We films videos all over Raleigh, Apex, and Cary for WakeMed and our FitBits love it because we often walk miles around the large campuses. And as with everything we do, we always focus on keeping story at the heart of it.

Doctor Bios

As a patient, it’s important to select the right doctor for yourself. You need to feel comfortable with them and for many people, seeing a video of the doctor is very helpful. They can see how they talk, become familiar with them and decide if they are the right doctor for them.

In addition, having a doctor bio can be a big boost to your online presence. Consider creating a Google Maps listing for each doctor in your practice. By adding a physician bio video, not only does it give patients a chance to view it, it helps your SEO performance.

 

Patient Stories

Telling patient stories is a great way convey what your organization values and the impact it has on real people. We love this stuff. Patient stories can be emotional, authentic, and powerful if done right. You might have noticed we like stories a lot. Check out this example that we did for WakeMed’s charitable foundation to help raise funds:

Medical Education

Yes, we’ve all seen some very boring medical education videos. But it doesn’t have to be that way! With the right combination of good scripting, engaging graphics, good on screen talent, music, and b-roll, you can make videos that truly capture attention and educate your viewers.

We have worked with NASCEND to create a series of compelling educational videos training NICU staff on how to deal with moms and infants who have been impacted by substance use disorder and trauma.

We combined real life stories, clean animations, graphics and b-roll with the on screen talent to create these videos:

 

Medical Devices

Like education videos, videos about technology have a tendency to be boring. But again, they don’t have to be. We really think that no matter the subject you can find a way to add some story to it. So even if you just need an explainer video about what your high-tech thingamajig does, we’d love to add some story and make an impactful video for you!

Medical Procedures

Medical Procedures are often complex and hard to explain. But, we love to make them understandable for patients. We can take complex procedures and boil them down to the necessary information and also tell the story of a patient’s experience with the procedure. We find that patients who are researching a procedure often want to hear from someone who has had the procedure themselves. Put your clients at ease and give them a friendly face to hear from!

If you are in the medical field and you think that a video (or a few dozen videos!) might be the right next step for you, reach out to us. Set up a creative meeting right now! We can meet at our office in Raleigh, North Carolina, meet you anywhere in the Triangle, or talk on the phone if you are further away!

Schedule a Creative Meeting!

raleigh video production company using a video camera to shoot a documentary

Tips For Filming A Documentary (To Instantly Make It Better!)

raleigh video production company using a video camera to shoot a documentary

Filming a documentary can be fruitless if you choose the wrong Raleigh video production team. Documentaries require a team to capture every moment of a story with precision. Seasoned videographers must use appropriate techniques and tools with little room for error. As a result, your footage will either unveil a powerful narrative or become more stale than a year-old potato chip.

To create a great documentary, we will reveal a few simple fixes you can use.

In the process, we’ll cover some of your most pressing filming questions.

Some of these are:

  • How do you plan for a documentary?
  • How do you film a documentary?
  • What are the best ways to improve my documentary?

Like usual, our Raleigh video production team at Blueforest Studios wants to get you started with the essential tips.

raleigh video production documentary hero gif

How should I plan my documentary?

Planning is the first step to making a great documentary. The main components of your plan should include story direction, and the tools you’ll use to capture it. By thinking ahead, you’ll avoid many mistakes that plague inexperienced documentary filmmakers.

You’ll want to take time to identify the key features that will drive your viewer’s experience.

To get you started, we’ll explore a few of the basics with you.

Plan your story – You should always be filming with your end goal in mind. You can do this by using the “Rule of One,” meaning “what’s the one thing I want the audience to take away from this?”

Focus on your hero A documentary should be structured around a specific character’s journey. You should choose who your film is following, focusing on their challenges or unique perspective. Anyone involved, even the filmmaker, could be your hero.

Spend and work smart– You’ll want to suit up with the right tools for the job (within your financial means, of course). Focus on using gear suitable for your filming situations. Equip yourself with enough storage space and battery life to last your entire shoot. Finally, make sure you’re getting great sound with quality mics.

How should I film my documentary?

Filming a documentary should focus on visually telling your subject’s story. By carefully using film techniques, you can isolate your audience’s attention towards your narrative. Furthermore, you should be protecting and organizing your footage, in-field and out, to avoid film loss.

For a successful documentary shoot, you should always apply basic practical methods for creating and storing film.

To keep you from making silly mistakes, here are a few of our biggest tips.

“Rule of Thirds” – This is the film process of separating your frame into thirds to place objects of interest at the intersections. It’s used to draw attention to the important focal points, like eyes or key objects.

Using “leading lines” – You can use this film technique by positioning natural lines in a frame to guide the audience’s focus towards your subject. These “lines” can be environmental features like sidewalks, railings, or the edges of a table.

Backups! Data copies are essential since you can easily lose data, both in-field, in-studio, and anywhere between. Whether by camera damage or accidental deletions, you should use an external hard drive or some form of cloud backup.

Stay organized – If you can’t find your files, you can’t use them. Set up a file naming system that keeps your files in order and ready to use. In addition, you should label and organize your physical data drives so you can find those as needed.

What’s the most important way to improve my documentary?

Your documentary is only as strong as its focus on the main subject’s journey. Always keep this story in mind as you guide your audience’s attention. Anticipate any peaks and valleys in this narrative. Finally, remain aware of what tools you’ll need to best capture the tone of your story.

In summary, your film will be better if you put visual story at the forefront of your production.

Ultimately, the plot can only be as compelling as the ways you capture it. We at Blueforest Studios specialize in storytelling, so contact our raleigh video production team today–we would be glad to have a chat about taking your documentary beyond expectations.

How to deliver a brand message like a GREAT storyteller

When it comes to sharing your brand’s message, you’ll need a story compelling enough to be heard.

That’s easier said than done. Many brands don’t know how to sell a great story, but this is where you are different. You’re here with us at Blueforest Studios, and we’ll get you to tell tales no one will forget. If you’re seeking video production Raleigh and beyond, you’ll want these quick tips for brand storytelling. We’ll jump in from the basics.

via GIPHY

Build a strong, simple narrative

Every great story has a goal, a struggle, and the journey to resolution. Lucky for you, this isn’t much different from how you structure your marketing. You’ve created a service or product, right? Think backwards from there: there’s a reason you created it.

A service or product is useless without a problem that it solves. The goal is to help your customer on their journey to resolution as they overcome their struggle. When you structure your narrative like this, storytelling becomes much easier.

Your customer is the hero

The narrative makes a story clear, but many brands mistakenly make themselves the hero. That’s wrong and a surefire way to be ignored by your audience. Do better by making the audience the hero. You do want them to believe they couldn’t reach their goal without you. But the truth is you’re not the only solution on the market.

Regardless of the solution, they are in the story no matter what. They are the deciding factor between your profits and your bankruptcy. Treat your customers like superheroes, and they’ll feel inspired to hear you.

You are the key to the hero’s success

Remember how we said you aren’t the hero? Well, you are still important to the “hero’s story.” You want to be the thing that supercharges your hero into victory.

Messy kitchen? Your “hero” feels motivated, but soap and water just aren’t cutting those grease stains. In steps your grease-cutting technology that makes every other soap irrelevant. Suddenly, your hero is the owner of the cleanest kitchen around. Everyone’s asking him for his secret: you. That’s the mark of a great brand narrative. With you as the secret weapon, your audience can’t lose (and neither can you).

Boost your brand with the ultimate story medium: VIDEO

We at Blueforest are so glad you came to become a better storyteller. Just by reading this post, you’ve learned the fundamentals of a great story. You’ve also learned how you’re already equipped to be an incredible storyteller because of your business skills.

Sometimes, you may find a great narrative alone isn’t enough to make the sale. If you’re using print ads in a digital media culture, you may be overlooked. Modern marketing has had a wild shift towards video. Whether it’s animated, live action, or any other form of a story, you’ll find this type of advertising everywhere. Just check out your social media feed.

Need guidance in this new world? Let our powerful video production open the door for you. If you’d like to learn more, set up a chat with us today!

How to create an awesome company video to drive SALES

In this edition of Blueforest video production tips and tricks, let’s cut the filler. You need people to buy from your company. If you want to up your profits, video is the dominating format for converting content views into real sales. For starters, the rate of video consumption is going through the roof as it rises to a staggering 78% over the next few years. As that number rises, you’ll find that this 80% conversion increase stated by Unbounce clearly shows this media type should be a critical piece of your marketing. Let’s get the money flowing with tips on creating a phenomenal company video.

Call to action

You need your audience to take action if you want to make sales. First, you should decide which action you want them to take. Are they subscribing to your mailing list in exchange for a free ebook guide? Are they clicking through to your landing page? You’ll need to set up your message with a compelling reason to get them moving towards action.

Craft a great script

When is the last time you gave someone your money after they bored you? Have you paid for a product that wasn’t believable? Why would your weak video do any different? Be really smart about how you sell your message. You want your audience captivated by the plot because they will quickly tune out otherwise. That said, simple is the key to giving an easy-to-understand message. You’ll see the results in the bank account.

Focus on great storytelling

In the process of a great script, you should be putting your brand storytelling at the forefront. Your film will be a strong piece of your marketing campaign, but it will only be one small piece. The takeaway image in your audience’s minds should be consistent with your brand’s values and mission. This brings a deeper believability to your promotion, increasing your chances of making the all-mighty sale.

Chose the right video length

Still with us? Good! We’re not going to have you read an article all day. In the same mindset, you shouldn’t have your audience watching your video all day. Most locations for posting your video are going to be most effective with a 30-second format (give or take). Specifically for footage that’s going to boost your sales, a short video will make perfect use of your simple script.

Choose the right visual style

If the script, message, and length were the meat of your video, the visuals are the seasoning. You could have slightly bland visuals, but few people will want a taste. That’s no good for increasing your conversions. One major trend that’s been on the rise recently is animated video. Interestingly enough, it’s becoming a wonderful way to get people interested in your marketing. It’s not always the perfect style, as sometimes live-action footage may show deeper details your audience needs to make a purchase.

Keep your sales strong with a team that’s dedicated to video

Creating an awesome company video is a bit of a steep task to take on alone. You’ll find that it becomes much easier if you can share your vision with a team trained to execute it. If you’re ready to work on building your arsenal for increasing your profits, let’s chat. Here at Blueforest, you’ll find that our team really digs in deep to share the true message of your brand. Contact us today and we’ll get you on track to the success you deserve.

Does your brand need a story? Should you have a brand story?

Do you truly know your business’ image? Well, let’s say your friends and family tell you about a cool new restaurant, or some great organic grocery store. To start, they tell you their experiences with the business. They mention how the employees act, the look of the store, and it reflects the whole organization. They’re painting a narrative of what that business is about. They are creating a brand story, and your business has one too. If you’re not proactive, your customers and employees will spread word to create it for you. But you’re in luck: you can take actions to do your own storytelling. Here’s why you’d want to do it.

Creative session with ammon

Cultivating a fanatic audience

It’s time to be honest, there are probably dozens of companies that do what you do. Some of them may even do it better. But in today’s passionate social culture, it’s not about “what” or “how” you do it. The modern customer cares more about “why” you work the way you do. This is the core of your story.

Need proof? This past decade, you’ve heard more buzz about fair trade, organic, and vegan than ever before. There’s a reason people drive right past a discount grocery to shop at Trader Joe’s. They want their hard earned dollars going to a business that champions similar values in all their work, not just a few shelves of organic food.

A genuine voice resonates more deeply. If you’re transparent and consistent in your ideals, strong customer engagement is natural result.

Building a strong company culture

Your employees have a voice that’s just as important as your customers. If you’re doing business just to maximize your financial bottom line, your team is going to feel insignificant. Low employee morale is a real mood-killer for doing business.

If you want a team doing their best work, you’ve got to revamp your company vision. You need a narrative to serve as a spiritual mantra for everyone you work with. Lukewarm employees sour the customer experience and dampen your productivity. When you have a team that feels your brand values as deeply as you and your customers, you’re literally breathing life back into your business.

Blueforest Studios Culture

 

Crafting healthy relationships with the public

We know that word of mouth about your organization is going to spread with or without you. So, your company needs to make every interaction a constructive one. Of course you’re thinking, “I already know I should give good customer service.”

You’re right, but that also means being proactive instead of waiting for your customers come to you. These days, most people research on the web before buying from a business. A good narrative in part means reaching out to these reviewers.

Social media is a great start for this forward-thinking engagement. Start productive dialogues instead of giving them generic “we’re sorry for your experience” messages.

By engaging your audience and learning from them, you’re improving your brand story. Furthermore, you’re showing bystanders that you value community involvement. They’re going to remember that next time they need services like yours.

Sculpting your brand story can be great, if you know how to create it

The narrative you want to tell is all about speaking to the mutual “why” of you and your audience. Discover your essence with Blueforest Studios brand storytelling and have it delivered through incredible video content. Set up a chat and learn how film can be your most powerful tool for your story marketing needs.

Creative session with ammon

Engaging your audience through brand storytelling

Engaging your Audience Through Storytelling

There is a clear reason why you should start engaging your audience through brand storytelling. Audiences are engaging with very specific content and skipping the rest. Here we will explore the logic behind storytelling, so you can start refining your business voice today.

Creative session with ammon

Engaging your audience through brand storytelling

Why Use Storytelling?

Brands have recognized they must become more human, and the best way is great storytelling. By humanizing your brand, you’re giving your audience a face they can relate to. Your audience needs someone who embodies their unique challenges and aspirations. When they receive narratives that don’t match real situations, or characters that don’t act naturally, these audiences tune out and move on. By remaining honest, easy-to-follow, and delivering characters that your audience can see in themselves, you’re getting closer to storytelling (and marketing) excellence.

Benefits of Storytelling

Overall, you’re looking at an increase in brand prevalence, sales, and you’ll also be established as a sincere brand in a sea of hollow advertising. You’re generally more likely to receive sales when your audience gets an emotional response from your content. When a customer becomes moved by your message, they’re already jumping at the first opportunity to share it with their friends and family on social media. Now they’ve got a mental image of you and all the people behind your brand, not just your logo. Now you’ve become someone who represents exactly what that customer needs and wants. Just like in love, emotion conquers logic.

Storytelling Can Be Effortless (With The Right Team)

This sounds like a dream to you, and you’re ready to get started right? You know your brand better than anyone so why not work with a team who learns your business and knows exactly how to share your message? Blueforest Studios is a Raleigh based video production firm with a collaborative team working endlessly to craft relatable voices for modern brands through brand storytelling. When you need to create a memorable video, our team is eager to transform your brand into something your audience can relate to.

Set up a chat today!

Creative session with ammon

BlueForest Studios LOGO

Video Production 101 – A Comprehensive Guide to Video

a lot of businesses in this city, which makes it a challenge to stand out! Not to mention, there are so many marketing avenues available it can be hard to know where to start. Since videos can be easily shared and can pack a lot of information into a small amount of time, they are a great tool to get your name out there, but they need to be done right in order to be effective! If you know you want to create a high-quality video for your business but aren’t sure just how to make it happen, look no further than this quick-start guide from your one and only Raleigh Video Production company – Blueforest Studios

Free PDF Summary Below

 

How to Create the Perfect Company Video

 

In order for your video to make the greatest impact, your vision and purpose need to be clear, and that starts with honing in on what your company is at the most basic level.

you’ll need to do some soul-searching of sorts by asking yourself a few things.

 

  • Ask WHY: WHY are you in business? Was there a great need that drove you to create your company for the consumer? WHY do you do what you do? Is there a major catalyst that keeps driving your company forward?
  • Ask WHAT: What is it that sets your business apart from all the rest? There’s something special about your company, make sure you know what it is so you can tell the world! This is a good time to reflect on the purpose of your organizationWhat are you trying to do with this video? The purpose of your video can vary. Whether you are advertising for an event coming up, trying to get email subscribers, selling a product, or something entirely different, it is crucial that you know just what want to accomplish with your video, otherwise it won’t be effective.
  • Ask HOW: Now that you’ve thought about your what and why, it’s time to focus on how you’re going to get your message across to the audience who sees your video. This is where storytelling comes into play. Consider these basic factors that need to be present to carry your story from start to finish:

What sets your business apart from the competition?

  1. Character: A good story has to have a main character. Who is yours? 
  2. Value: What value does your business provide? Maybe it’s a service or product unique to your company, or maybe it’s something different. Whatever it is, you want to tell the customer what they need!
  3. Threat: What threats stand in the way for your customers? For instance, perhaps cost or inconvenience stands in the way of the customer receiving this value they’re searching for.
  4. Resolution: This is where your business swoops in to save the day! Your story and video should come to a close by driving home the point that the service you provide will solve a problem for your prospective customer. You should also include a call to action at this point, so that the audience has an easy way to take the next step.

 

Conflict resolution comic Blueforest Studios

QUICK TIP: Is there a story of something or someone related to your company that represents your purpose in a meaningful way? If so, awesome! Personal stories are extremely relatable to an audience, so this will be the best way to tell your story.

DOWNLOAD OUR VALUES QUESTIONNAIRE

Generating Sales and Conversions from Your Video

 Once you’ve got a story and you’re ready to tell it, it’s time to get a video produced that will generate results

Check out our info-graphic below for some information on how to do this:

Infographic on Raleigh Video Production 101.
Promoting your Video:  So you’ve gone through the video production process and you know your video is perfect for your business! Now, it’s time to make sure your customers see it. Here’s what you need to do:

  • Pick the right channels: If your Instagram account only has 10 followers and you haven’t posted on it in 2 years, then this probably is not the right channel to share your video. In order for your video to gain traction, you’ll want to post it places where you already have some audience built up (We can help if you’re just getting started). FacebookTwitter, and Youtube are great options, of course with a link back to your website!
  • Reach out to other bloggers and share your video with them – hopefully they’ll want to share it with all of their followers as well, which increases your audience exponentially.
  • Optimize your youtube channel: Your Youtube channel can be a great place to get customers to keep watching one video after another about your company – make sure that you make it easy to subscribe and that your videos are high quality and in line with your purpose and brand. 
  • Run paid search ads and embed your video on your landing page: Paid search ads can be a wonderful tool, but you want to make sure that they’re effective! If this is something you don’t have any experience with, consider hiring a professional company to handle this. Run paid search ads on Facebook or Instagram with a CTA (Call to Action) Like the one below:

Download this Guide as a PDF for FREE:

 

Here are a few Examples of awesome Raleigh company Videos: With all of the businesses in the area, there is no shortage of example videos you can look at for inspiration! Check out a few that we think are extra awesome.

The Exploris School: VIDEO

Butter Ball: VIDEO

Overwhelmed yet? Maybe it’s time to hire a professional…

Video Production Company in Raleigh

How to choose the best video production company:

 

At this point, you might be feeling in over your head. Producing a quality video takes a lot of resources – and not everyone has access to fancy cameras, the best editing software, and the right marketing tools. Lucky for you, professional video production companies exist just for the sake of helping businesses like you create successful videos that will generate the results you’re looking for. Here are some tips for how to choose the one that’s right for you.

 

  • Look past the reels: Even though a highlight reel can be a great introduction to a video production company, you need to make sure you see plenty of samples of a company’s work before committing. Looking at a sampling of work will give you an idea of what you could expect, and if the type of work they do is what you are looking for in your own video

 

  • Ask if they understand your company: Give the video producers plenty to work with! You will want to spend time speaking with them about who you are as a business, and make sure they understand your brand and the story you want to tell.

 

  • Ask about marketing: Once the video is produced, will you be on your own, or does the production company offer marketing packages to ensure your video gets to the desired audience?

 

  • Budget: While of course a well-produced video can produce a high return on investment, you don’t want to break the bank either. Look to hire a video production company that fits within your budget, so that you can enjoy the results without stressing your finances!

 

Still need more information on choosing the right video production company in Raleigh? Click here for more tips!

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Why Blueforest Studios?

You’ve decided you want to hire a professional video production company in Raleigh to make your video, so why choose Blueforest?

  • Focus on storytelling – Our brand storytelling approach ensures that your video gets at the heart of your company’s purpose, making your video impactful and effective. We get that your company is important to you, and we take time to get to know who you are so that your story is authentic.
  • Skills and experience – You’ve read this far, so you know how much goes into making a quality video! We have the skills, tools, and experience to get the job done right and on time, giving you the freedom to focus on the day to day of your company. With Blueforest Studios, you can trust that experienced professionals are going to deliver a product that generates real results.
  • Value – We are committed to providing excellent video production at affordable price points, and also offer Blueboost, our VSEO marketing package that ensures your video gets shared on the right channels and viewed by your desired audience!
  • Our Work History–  Are you curious to see who we’ve worked with in the past? Check out some of our work!

Ready to start brainstorming? Click below and we’ll help you determine how you can use video to up your marketing game!

Creative session with ammon