Should your company be using Drone footage?

Drones are great for giving your marketing videos a fresh perspective. If your brand’s advertising feels a bit stale or generic, you might want to consider changing up your style. This filming format may be perfect for some companies and pointless for others. As one of the premier production companies in Raleigh NC, we want you succeeding in all your promotional efforts.

That’s why in this post, we at Blueforest Studios will break down the following: 1) When are drones more effective than human videographers? 2) How can drone footage enhance your message? 3) What are some types of companies that benefit from aerial video?

This is what your favorite Raleigh video production company wants you to know about drone footage:

What can drones do better than humans?

Filming difficult-to-reach spaces can be effortless for drones. In situations where human life is exposed to hazardous conditions, a flying machine is an ideal candidate for the job.

Drones are ideal for filming natural sites such as cliffs, mountains or turbulent bodies of water. The same can be said for dangerous wildlife. National parks, cave tourism, conservationists, cruise ship companies and more can highly benefit from the ease of unmanned filming devices.

Man-made sites can be just as dangerous too, and drones are equally up-to-task. Nuclear sites, landfills, skyscrapers, and theme parks all have a large scale that benefits from aerial footage. However, humans filming from heights or surveying risky conditions poses health (and lawsuit) risks that you’ll want to avoid. Put a drone to work and suddenly you’ve got all the benefits with nearly none of the risk!

Filming large spaces in single shots and short timeframes can also be done with drones for a fraction of the usual cost.

Consider the staff and machinery required for the standard aerial shot and you’ll realize why it can be pricey. Helicopters and pilots alone don’t come cheap, and a full videography staff isn’t exactly light on the wallet. Drones just require an operator: simple and clean, just the way your bank account likes it.

Sweeping aerial shots can be powerful for capturing features of big landscapes. Real estate is using aerial shots more frequently to market a property from unique perspectives. A city tourism commission may find great skyline shots or top-down views of the locals in their daily routines. Landscapes can be easily captured too: drones can film farms, roadways, forests, coastlines, or lakes.

How does your message improve with drone footage?

Concrete ideas become easier to understand through your style of filming. For instance, your audience can comprehend the true scale of a location, object, or idea.

Location-based projects can have a greater emotional impact if people can see the scale of a problem. For instance, highway construction may seem inconvenient to the average commuter. That is until the Safety Commission puts out a video showing before-and-after traffic improvements from the DOT’s other road expansions. Suddenly, those detours seem more like a sign of great things to come than a trigger for road rage.

Your audience can also digest more abstract concepts through the aerial filming style. Maybe your parasailing business can tap into a thrillseekers passion for heights or another person’s fear of them. Perhaps your university can film top-down on one student, then rapidly rise to show the sheer size of your enrollment and campus. Come to think of it: that last idea is actually perfect for a recruitment video. There are no limitations with a little creativity.

 

Step into creativity by taking flight.

Your brand doesn’t have to be stale, especially with drone film on your side. Just by reading through this post, you’ve surely already gotten a few ideas for your own company. As a refresher: you now know drones can be a safer, cheaper alternative to traditional aerial video. You also know that large-scale ideas and locations can be captured in ways not otherwise possible.

Here at Blueforest Studios, we’ve got a bit of a passion for this video stuff. We want to be your local go-to on aerial videography or any video production questions. Reach out and set up a chat if you want a few buddies to partner with. Whether it’s a little advice or a full campaign production, we’ve got your back.

Why is my YouTube video about raleigh video production not getting any views?

Why is my YouTube video not getting any views?

Your brand’s videos are craving some tender loving but your audiences aren’t feeling it.

Your video isn’t some hideous beast that needs a breath mint. It just needs a bit of style advice and a few new social skills. In simple terms, you’re probably just using a great video in a poor way. With these Blueforest Studios SEO for video tips, we’re breaking you out of the “no-views” zone. If you’re ready to get the attention you deserve, we’ll start with the basics.

Here is what your friendly neighborhood raleigh video production company has to say:

HOW TO GET MORE YOUTUBE VIEWS - RALEIGH VIDEO PRODUCTION

HOW TO GET MORE YOUTUBE VIEWS – RALEIGH VIDEO PRODUCTION

You’re making bad titles

For starters, you should be making your titles relevant and enticing from your viewer’s perspective. From the moment they type into the search bar, their mind is deciding when to click play. You can create from this viewpoint to enhance your chances of success.

Google’s autocomplete is a great start to guide your title. Pretend you’re a computer reviews site with a video on Apple’s laptop release. If you type Macbookinto the search bar, you’ll see currently popular searches as recommendations. Macbook Pro 2018 won’t make a great title, but it’s a great place to start. A better title might be Everything you need to know about the New Macbook Pro 2018.”

If you include the topic earlier in the title, you’ve got an even better title. Try something like Macbook Pro 2018: Everything you need to know! This will catch eyes even on mobile platforms, since titles are cut shorter to fit on-screen.

Your video visuals aren’t attractive

If you’ve got great content, there’s a chance your video just doesn’t look professionally-made. SEO isn’t all just algorithm hacking, it’s also optimizing for humans to enjoy your work. The style of your video, how it was recorded and how it was edited are huge factors in the perceived quality of your video. You should aim high in each of these areas and know where to cut costs if your budget calls for it. For now, let’s just discuss how you’re recording.

In the era of 4k resolutions, it’s important that your video not look lo-fi and dated. Otherwise, your video will look worse compared to other videos around it. Establish a rule that your videos must at least be in HD resolution: 720p or higher. Most modern smartphones can record HD film easily. No excuses for using that 2001 point-and-shoot in 2018– unless you’re going for a retro feel.

Your overall aesthetic isn’t consistent between videos

Maybe your videos usually get great views but this one just isn’t a hit.

A wise video producer will ensure that style and tone is consistent between each work. This doesn’t mean you should make all your videos the same. However, your style, tone and/or presentation should be a brand signature that makes you easy to identify across your catalog. As another human-focused SEO trick, this can be a calling card for your brand.

You can use insurance commercials as a great example of video-to-video consistency. It’s easy to distinguish Allstate’s physical gags and surreal presentation vs. Progressive’s glossy white visuals and goofy humor.

The same logic can apply to your own marketing aesthetic. You might find that sweeping, cinematic aerial drone shots are great for your landscaping brand. Want to get a little subversive? Maybe your candle company can use intense quick-cut action shots. In a normally soothing niche, it’s clever to stand out with a little humor. Extend this appearance and feel into your thumbnails and you’ll be easily identified in any video search.

butterball raleigh video production

Check out this Custom Thumbnail we made for a client video

You’re missing a professional touch

Boosting your brand’s video views can be a bit of a challenge.

You’ve taken a great step by realizing your problem and seeking a solution. You’ve learned how to setup up your videos with a great search-optimized title. You also know that you should film with HD equipment and remain consistent with your filming aesthetics. That said, there are more technical VSEO skills that may boost your videos even further.

We at Blueforest Studios specialize in this approach, and we’re always ready to chat. Set one up with us so we can improve your brand together.  We love to talk about video, and we love having guests at our studio.

 

Meet the raleigh video production team at blueforest studios

Meet our Team

Why are animated videos rising to popularity?

Animated Videos in Raleigh are here to STAY

The goal of any modern marketer is to be heard through the waves of digital content.

This mission is why animation is quickly becoming one of the best ways to connect with audiences. Tapping into this powerful medium can rapidly change how your brand connects with (and converts) your audience. Don’t get too eager just yet! You should really understand a few things about animation marketing before jumping in.

If you’re seeking quality animated videos in Raleigh or elsewhere, we’ve got just what you need. Join us as we illustrate why animated videos in Raleigh are in such high demand.

Let’s get animated!

Credit: GIPHY

 

Animations are Flexible for removing overwhelm from big topics

Video doesn’t guarantee clarity for your audience. The trouble with traditional live-action footage comes is that it is very detailed and immersive.

Animation removes those finer, real-world details that the brain has to process. The result is a clean and effective style that boosts your message over everything else.

In a film about bank loans, for example, it might be nice to have just the props and characters necessary for explanation. Your audience won’t be distracted by your character’s unique clothing styles or how staged their interactions look. Clean is efficient, which is always the endgame for your marketing dollars.

Here are a few examples:

animation studio in raleigh

BLUEFOREST ANIMATION SAMPLES

 

Animated videos are well suited for your evolving budget

Speaking of marketing dollars, your budget may grow as your brand does. The good news: animation COULD be cost-effective and much easier to produce than other film styles. Some of you have tried managing a cast of actors to speak and move just as you pictured. As such, you’ve likely compromised out of frustration. You’ll have a much smoother time making changes to animated films as you mold every movement and word to your exact specifications.

Best of all? With only a handful of animators (or less), you can create an entire campaign of videos! Compare that to hiring a team of actors, a director, a space for filming, and more.

It’s literally instant cost savings.

Animations are easy to update

Long-term marketing plans change with time, and animated videos can adapt effortlessly. Let’s say you’ve got a solid hit on YouTube, but it took you years to finally go viral. You might need the same characters to reprise a role from 2 years ago. Hiring real cast members might be impossible if they’ve moved to Cambodia.

Hiring your animated cast? Priceless. No seriously — you’re only paying animators which makes this a very low-cost investment. They don’t age, change hairstyles, or vow off acting unless you want them to. We couldn’t think of a more flexible format for your marketing campaign.

Do you recognize this animated character?

via GIPHY

Animated videos in the Raleigh area? Let’s talk.

You’ve by now got a simple rundown of why a marketable brand would love to animate their campaign. Firstly, audiences love how simple and digestible their messaging is. Meanwhile, brands take glee in how flexible animation is for their budgets.

Finally, they’re far more practical than most video formats for a growing long-term marketing plan. In case you couldn’t tell, we love to animate here at Blueforest Studios. If simple, streamlined video marketing is up your alley, let’s chat.

You’ll be glad you did.

 

Why video is the best medium for brand storytelling

Modern storytelling is at peak power when told through film. Marketing your brand is no exception. The ability to capture tiny, emotionally-compelling details through audio and visuals lies only with video. This is precisely why video has taken over social media and our entertainment choices. More people watch videos than read books (or articles) nowadays. Your brand needs to use this power or you’ll risk losing out to more compelling competition. We, at Blueforest Studios, are the pros in video production Raleigh trusts for great content. Join us as we show you why your brand story will amplify when video marketing is your tool of choice. 

The one-two punch: audio and visual.

Video captures our attention through two of our most important senses: hearing and sight. Every brand knows an emotional message is the one that actually hits. These senses significantly shape how we form emotional connections with our world. When you empathize with someone’s body language or tone of voice, you’re more receptive to their entire message. Think about how powerful your brand message can become if your stories are backed by this kind of emotion. Just don’t start crying on us!

Emotion doesn’t need words (and neither does video).

From the moment silent films were born, some of the best storytelling has been done through video. These films couldn’t carry any form of audio, which meant all the story was packed in motions and expressions. Text– like books and web articles– force us to picture these same nuances in our minds. This is how we feel the stories we read. The same roads are being taken to connect people to the message. The wise storyteller would choose video as the more efficient medium. Be wise.

You can tell longer stories in tiny timeframes.

If a picture says 1000 words, a 30-second video must be able to sum up a 1000-word “about” page. We already mentioned how efficient wordless storytelling can be. When you flip the tables, imagine turning a 30-second movie trailer into an in-depth written story. You’ll quickly overextend yourself.

You’ll find there are some subtle storytelling tools that can only be done in writing. That said, most great narratives can be told through film easier than text ever could. Still not convinced? We’ll leave you with this: would most people rather watch a Harry Potter film or read the +6000 page book?

Need help? We provide video production Raleigh and beyond.

Your brand has a strong set of values and a compelling mission, but you need the tools to share it. By reading this article, you’ve learned that video can captivate your emotions to boost your audience engagement. You’ve also learned that stories can be shared more quickly and powerfully with visuals than static words. We at Blueforest Studios want audiences to feel your story. We’ll work with you to create an awesome film that shows people “why” your message matters. If you’re ready to take your narrative to the next level, set up a chat with us today.

Is animation right for my business?

The video production Raleigh (and marketing as a whole) uses is shifting towards more animation. Your business is going to be on the cutting edge by embracing this growing trend. However, you’ve got to do it with intention or you’ll get just as much payoff by literally burning your marketing budget. Don’t torch your revenue! Our team at Blueforest Studios makes some of the best-animated videos in Raleigh, and we’re here to help you dominate.

A heavy boost in the conversion of your audience may just be right around the corner. At the very least, you might see a nice jump in engagement. We’ll start with the benefits business may gain from this film style.

The complex becomes simple

An animated film is particularly useful for painting big ideas in a simple picture. If your brand needs to boil elaborate messages down to their basics, you’ll find much more freedom with animation over live action footage. After all, artificial characters can do things and be things that are impossible in real life. A smiling cloud can be the main hero of your water conservation brand. A scrappy computer chip can take front and center for your computer hardware store ads. Try illustrating data transfer or the water cycle in 60 seconds with live film. Good luck!

Isolated audiences become united

You may find your brand has services or products that are useful to many, but your audiences don’t identify with you. Maybe your brand is a financial education service, but the primary perspective is from a man. You want to give women the full value of your service. However, there are differences in experience that make it difficult to connect with them. Open up your brand’s message by animating it. Diverse characters, and even personified objects can be useful for breaking down barriers of age, gender, race, and more.

Make your message highly shareable

If you’re wanting to make your videos more likely to be shared, an animation is worth a shot. To piggyback on the last point, animated footage helps you find more audiences by taking advantage of universal humor and lightheartedness. You don’t have to make your films funny, but it is much easier when your characters and settings are a bit removed from reality. Think about it like this: few adult cartoons would work as primetime sitcoms (see: The Simpsons). By making your audience laugh, you’re tapping into the top element of shareable content. Make people smile, and they just might make your brand go viral.

Take a chance to give your brand new life (beyond reality).

Animate your brand to open new doors for audience engagement and conversion. You’ve learned plenty about the potential of this medium just by reading this post. You now know this production method can simplify your ideas, united segmented audiences, and boost your audience engagement. You’ll find strong benefits all over this video style, but it’s up to you to implement them well. If you ever have questions– or want outsource for professional video production– we at Blueforest Studios are here to chat!

Love at first sight: How dating tips can help you create the BEST recruitment video

Your brand’s recruitment strategy means building a team that succeeds (or fails). You want to avoid chronic turnover and employee burnout. So, future hires should see how your brand fosters an incredible work life. Share your brand story with an awesome recruitment video for your website, but do it right. Don’t be the employer that makes a lame, robotic rehash hiring “pick-up lines.” As the pros in video production Raleigh trusts, we’re excited to get hires falling in love with your brand. Jump in and we’ll guide you with this edition of Blueforest video production tips and tricks.

Give job seekers your (real) story

Business relationships are a lot like dating: if your partner isn’t happy then you won’t be. Since recruitment isn’t only about you, you need to show the potential hires what they’ll get out of the deal.

You should approach your video like a first date with your brand. Your “date” is coming to your house for dinner and you’ve got to make a good impression. Good impressions start with being honest. You should let your employees tell their stories. If they’re excited about being with you, they’ll have no problems talking about your brand in a positive light. A job seeker loves a brand that’s approachable and transparent.

You shouldn’t write out a script for your employees to recite like a speech. Avoid spouting company values like they’re attractive to your potential hires. You won’t get a happy long term relationship with your “date” by using pick-up lines you’ve rehearsed to death. Let your dialogue come naturally.

Show job seekers what you’re really like

The first date isn’t only about what you say to your date, but how you act in your daily life. Your “date” is trying to gauge who you are, based on your actions and general vibe.

Make a strong impression on future hires by showing your employees’ work routines. People can get a real feel for you as your team greets people with smiling faces. They can see into your operations as your team works on daily tasks. They also get a feel for what your environment is like, focus on prioritize, and if their values align with yours.

Yes, your prospective employees catch all this through subtle cues in your recruitment video! If you present as clean and tidy then start becoming a slob again three months later, your partner sees the lie and suddenly you’re single again. Show your reality and your employees will know exactly what they’re hiring into.

Additionally, make sure to feature a few of your company’s benefits and perks. It’s really nice when you make yourself stand out with a bit of what makes you unique. You can cover the traditional pieces like healthcare and professional development, but show off a bit of your company culture too. Workplace features that bring a sense of community to your team are great shots for a solid recruitment video. They’re really attractive to future hires and just might get you off the “dating scene.”

Get to work on filming!

We’re going to break away from the dating metaphor for this one.

Lastly, you’ll just want to capture all these natural interactions and features with a decent camera. Depending on your needs, a modern phone camera might even be good enough. For audio, you can always use a phone’s voice recorder and set it up in proximity to your scenes. Fill out the audio mix with a bit of stock music from royalty-free music sites. Do a bit of editing to structure your narrative and you could be all set!

But if you need more tips (or a world-class video production team), feel free to set up a chat with us at Blueforest Studios. We’d love to get you on track with great video to make every “first date” bloom into a long-lasting relationship for your brand.

 

How to sound professional in an interview video

In most situations, you should aim to sound professional in an interview video. When either you or your interviewee sound unfocused and unorganized, your video loses its authority and overall appeal. Your goal is to have everyone looking great when they’re appearing on camera. As specialists in video production Raleigh trusts for incredible film content, we are here with another round of Blueforest video production quick tips. You’ve got questions, and you better believe we’ve got your answers. So, let’s dive right into it.

Structure your interview (before you even meet up)

When you research your interviewee, the goal should be to learn what answers you really need from the person. You should give your interview direction, but you should not over plan or under plan your questions. One mistake many interviewers can make is to plan out the entire interview as if it were a question-answer session. Don’t memorize your questions. You’re going to get extremely rigid answers down this route.

The best option is to just have a conversation with your subject. Just make sure you have rough topics and a few key questions as bumpers for your chat. To take it even further, build your questions to inspire storytelling answers. This results in more natural and engaging answers while helping your interviewee appear more focused.

During the interview

Get the conversation started before rolling. The worst way to start is with a camera-shy subject. Don’t fault them for it! It’s perfectly natural for people to get a little nervous or anxious when all the attention is on them. Overcome this by chatting up the person before you begin. Get the conversation feeling a little loose so when you start, they’ll feel less like they’re being probed for information.

Keep your conversation going with follow up questions. You’re going to want to keep your subject away from feeling too structured. You’ll also want to stay far from one-word answers, so ask more open-ended questions. When you ask questions in response to their answers, you’re leaning towards a more spontaneous conversation. Shaking people out of routine creates a talk that feels way more genuine, which also makes the interviewer sound far more experienced.

Ask questions from a deeply curious place. When you ask questions just because you feel you should, you’re losing the touch that professional interviewers pride themselves on. A great professional video interview is driven by questions that even the viewer might not even expect. Avoid treading familiar territory and ask interview questions that get a person excited to answer.

Relax and amplify your speech. You don’t want to sound mechanical and scripted. That’s a shortcut to boring your audience to sleep. Ignore all the people in the shadows, and take it easy! After all, it is just a conversation. Don’t overthink it.

Accept that you don’t know it all. You are interviewing to learn, so approach the interview like a student. Unprofessional interviewers assume they already know all about their subject. This creates an arrogance that’s hard to listen to. Do better than this. You can get your subject to contribute if you ask them to tell you anything you may not have brought up. If you rephrase questions (while maintaining curiosity) you may find unexpected answers.

Consult with a team that loves learning someone’s “why”

Sometimes, you may need to bring aboard a team that’s experienced in the interviewing process. At Blueforest Studios, we love to get to the bottom of “why” people do the things they love. We start with the “why” to truly uncover the valuable story, and we use the most professional means of doing it. Schedule a chat with us and we can connect you with the best resources to create a phenomenal interview video.

Want to edit video? Our 4 best beginner video editing software picks

Modern marketing has shifted towards video in an intense way. Media platforms like YouTube dominate the internet, and social media generally is pushing harder every day for video content. Now is a wildly opportune time to jump into video production, and today’s tech makes it effortless to jump into. For beginners, it’s wise to start small and only use what you need. We’ve chosen a handful of software for our “Blueforest tools for video production” stamp of approval. Check out our picks for the 4 best beginner video editing software suites and get started today! We’ve got mostly free options (with a few exceptions), but we’ll start with the ones lightest on your wallet.

Apple iMovie

Apple’s share of the computer market is rising, which means more of you are making the switch to Macs. Good news: you’ve already got one of the most popular video production software packages around! Coming pre-packaged with every Mac, iMovie gives you an unencumbered feature set so you can get off the ground quickly. It isn’t always the easiest software to use, it’s a great starting point to gain your bearings (and see what features you’ll actually need) before diving deeper into the complex paid software.

Price: Free with every Mac.

Hitfilm Express 2017

Yet another free software, Hitfilm Express 2017 is available to both Windows and Mac users. The base package is impressively feature packed for a starter setup. That said, you’ll find it really easy to add in things like 3D model importing and “Chroma Key”– the green screen feature– with simple itemized purchases. This way, you get only the features you need when you need them. Hitfilm takes a bit of time to learn, but it’s more professional than most free offering available.

Price: Free, with add-on features available for individual purchase.

VideoPad

At the low, low price of free, VideoPad has the same pay-as-you-need-it approach to features as Hitfilm. This software has the added bonus of being simpler to handle for beginners. Not to mention it’s also available on both Mac and Windows. However, more advanced users might actually options like Hitfilm if you want to get intricate with things like multi-cam editing. As a beginner, you’ll enjoy how easy it is to get going with your video creations. This is especially useful for those making less complicated productions like YouTube vlogs and such.

Price: Free for non-commercial users, starting at $60 commercially. (Currently, it’s discounted to $39.95 until the end of May 2018!)

Corel VideoStudio Ultimate 2018

Arriving at our first purchase-only option, Corel VideoStudio Ultimate 2018 has got a killer suite perfect for the beginner video producer. Window users will love how in-depth the toolset is, and will be even happier to know it’s easy to approach. In fact, the only drawback is that sometimes the features run a little too deep. If you’re up for a challenge, it can’t hurt to at least have access to these features while you’re exploring what you need. Additionally, if you want to go cheaper, most of the tools are contained in the Pro edition.

Price: $59.99 for Pro version, $89.99 for the Ultimate version

Choose what you need, get the rest later.

I’m sure you’re eager to get started editing your vacation films, creating video game playthroughs on YouTube, or finally getting your brand into video marketing. As some of the best video editors around for beginners, you’ll find most of what you need here. We at Blueforest Studios recommend you identify what tools you need and focus on creating great content. Remember, software can’t enhance a lackluster video. Do a bit of research before you begin video editing, and if you ever have any questions, we’ve got your back.

YouTube Survival 101: How to get your marketing videos thriving in 2018

In the age of the video, your brand wants to make waves on YouTube but you’re already drowning. The good news is you already know modern brands are more memorable with a video marketing campaign. The bad news is no one cares about your videos (or at least that’s how it feels). You wonder how to increase YouTube views and subscribers. After all, your competitors are getting thousands of views and you can barely crack one hundred. Well, we’ve got more good news– no, great news! Your content is probably wonderfully compelling. So, you just have to make it easy to find, and magnetic enough to attract an audience before they even watch your video. No worries! Your Raleigh video marketing masters are here to show you the way. Let’s get you started by optimizing your existing videos.

Optimizing your videos for search

Your title needs a searchable keyword. YouTube is a very search-heavy platform with Google and YouTube searches being the primary way of video discovery. If your audience can’t type in a phrase and find your video, your title might be a big culprit. By inserting a relevant keyword that gets good search volume, you’ll be funneling more traffic in no time.

Your description needs optimization. It’s simple really: include a link and a micro-blog post with your video’s keyword. Your description is more of a secondary reference for what your video’s actually about. However, you need quality information here that’s going to keep them intrigued. Otherwise, they might think you baited them into a useless video. Inspire curiosity, spark some emotion, and give them the info they’ll actually want.

Add a captioning transcription. Again, this is just more text to fuel the search algorithms to your advantage. It’s well-known that YouTube generates their own transcripts, but it’s just as well known that their transcripts are heavy with errors in grammar and mistranslations. Create your own transcript, or outsource it and you’ll be SEO-ready when your audience comes to find you. This also makes your videos accessible to the hearing impaired, which is a hidden advantage your competitors will miss almost every time.

Magnetizing your videos

Create an eye-catching custom thumbnail. Any time a viewer is choosing a video, they’re noticing the attractive thumbnails before they even notice the titles. It’s critical that you capture your video’s message with a few branding and psychology tricks to boost your pre-click appeal. First, keep in mind most traffic is mobile so the image must be readable even when scaled down. Include a short bit of relevant text that gets your audience curious. Overlay this over an image that relates to your video. Need a suggestion? Human faces making eye contact with the viewer and showing strong emotion have been shown to create a connection that fosters engagement. Finally, don’t forget to include your logo in the corner of the image!

Above all else, create compelling videos!

The key to a successful YouTube video is always going to be phenomenal content. You’ll just waste time if you optimize a poorly produced video. As one of the top video marketing agencies Raleigh trusts for creative video content, we at Blueforest Studios want to guide you closer to massive viewer engagement. You’ve already learned a ton from just browsing this article. For more info and guidance, just set up a quick chat and we’ll be glad to help.

How to create an awesome company video to drive SALES

In this edition of Blueforest video production tips and tricks, let’s cut the filler. You need people to buy from your company. If you want to up your profits, video is the dominating format for converting content views into real sales. For starters, the rate of video consumption is going through the roof as it rises to a staggering 78% over the next few years. As that number rises, you’ll find that this 80% conversion increase stated by Unbounce clearly shows this media type should be a critical piece of your marketing. Let’s get the money flowing with tips on creating a phenomenal company video.

Call to action

You need your audience to take action if you want to make sales. First, you should decide which action you want them to take. Are they subscribing to your mailing list in exchange for a free ebook guide? Are they clicking through to your landing page? You’ll need to set up your message with a compelling reason to get them moving towards action.

Craft a great script

When is the last time you gave someone your money after they bored you? Have you paid for a product that wasn’t believable? Why would your weak video do any different? Be really smart about how you sell your message. You want your audience captivated by the plot because they will quickly tune out otherwise. That said, simple is the key to giving an easy-to-understand message. You’ll see the results in the bank account.

Focus on great storytelling

In the process of a great script, you should be putting your brand storytelling at the forefront. Your film will be a strong piece of your marketing campaign, but it will only be one small piece. The takeaway image in your audience’s minds should be consistent with your brand’s values and mission. This brings a deeper believability to your promotion, increasing your chances of making the all-mighty sale.

Chose the right video length

Still with us? Good! We’re not going to have you read an article all day. In the same mindset, you shouldn’t have your audience watching your video all day. Most locations for posting your video are going to be most effective with a 30-second format (give or take). Specifically for footage that’s going to boost your sales, a short video will make perfect use of your simple script.

Choose the right visual style

If the script, message, and length were the meat of your video, the visuals are the seasoning. You could have slightly bland visuals, but few people will want a taste. That’s no good for increasing your conversions. One major trend that’s been on the rise recently is animated video. Interestingly enough, it’s becoming a wonderful way to get people interested in your marketing. It’s not always the perfect style, as sometimes live-action footage may show deeper details your audience needs to make a purchase.

Keep your sales strong with a team that’s dedicated to video

Creating an awesome company video is a bit of a steep task to take on alone. You’ll find that it becomes much easier if you can share your vision with a team trained to execute it. If you’re ready to work on building your arsenal for increasing your profits, let’s chat. Here at Blueforest, you’ll find that our team really digs in deep to share the true message of your brand. Contact us today and we’ll get you on track to the success you deserve.