raleigh video production company using a video camera to shoot a documentary

Tips For Filming A Documentary (To Instantly Make It Better!)

raleigh video production company using a video camera to shoot a documentary

Filming a documentary can be fruitless if you choose the wrong Raleigh video production team. Documentaries require a team to capture every moment of a story with precision. Seasoned videographers must use appropriate techniques and tools with little room for error. As a result, your footage will either unveil a powerful narrative or become more stale than a year-old potato chip.

To create a great documentary, we will reveal a few simple fixes you can use.

In the process, we’ll cover some of your most pressing filming questions.

Some of these are:

  • How do you plan for a documentary?
  • How do you film a documentary?
  • What are the best ways to improve my documentary?

Like usual, our Raleigh video production team at Blueforest Studios wants to get you started with the essential tips.

raleigh video production documentary hero gif

How should I plan my documentary?

Planning is the first step to making a great documentary. The main components of your plan should include story direction, and the tools you’ll use to capture it. By thinking ahead, you’ll avoid many mistakes that plague inexperienced documentary filmmakers.

You’ll want to take time to identify the key features that will drive your viewer’s experience.

To get you started, we’ll explore a few of the basics with you.

Plan your story – You should always be filming with your end goal in mind. You can do this by using the “Rule of One,” meaning “what’s the one thing I want the audience to take away from this?”

Focus on your hero A documentary should be structured around a specific character’s journey. You should choose who your film is following, focusing on their challenges or unique perspective. Anyone involved, even the filmmaker, could be your hero.

Spend and work smart– You’ll want to suit up with the right tools for the job (within your financial means, of course). Focus on using gear suitable for your filming situations. Equip yourself with enough storage space and battery life to last your entire shoot. Finally, make sure you’re getting great sound with quality mics.

How should I film my documentary?

Filming a documentary should focus on visually telling your subject’s story. By carefully using film techniques, you can isolate your audience’s attention towards your narrative. Furthermore, you should be protecting and organizing your footage, in-field and out, to avoid film loss.

For a successful documentary shoot, you should always apply basic practical methods for creating and storing film.

To keep you from making silly mistakes, here are a few of our biggest tips.

“Rule of Thirds” – This is the film process of separating your frame into thirds to place objects of interest at the intersections. It’s used to draw attention to the important focal points, like eyes or key objects.

Using “leading lines” – You can use this film technique by positioning natural lines in a frame to guide the audience’s focus towards your subject. These “lines” can be environmental features like sidewalks, railings, or the edges of a table.

Backups! Data copies are essential since you can easily lose data, both in-field, in-studio, and anywhere between. Whether by camera damage or accidental deletions, you should use an external hard drive or some form of cloud backup.

Stay organized – If you can’t find your files, you can’t use them. Set up a file naming system that keeps your files in order and ready to use. In addition, you should label and organize your physical data drives so you can find those as needed.

What’s the most important way to improve my documentary?

Your documentary is only as strong as its focus on the main subject’s journey. Always keep this story in mind as you guide your audience’s attention. Anticipate any peaks and valleys in this narrative. Finally, remain aware of what tools you’ll need to best capture the tone of your story.

In summary, your film will be better if you put visual story at the forefront of your production.

Ultimately, the plot can only be as compelling as the ways you capture it. We at Blueforest Studios specialize in storytelling, so contact our raleigh video production team today–we would be glad to have a chat about taking your documentary beyond expectations.

how much is an animation video-take my money

How Much Is An Animation Video? (The Truth Behind The Quotes)


how much do raleigh production companies charge for animation videos - take my money gif

[ via Giphy]

Obtaining animation video prices from Raleigh production companies can be difficult while shopping around.

Video productions generally require a consultation before you can find out their prices. Even then, it’s only an estimate that doesn’t represent the rate of all animation service providers. This can leave many buyers in the dark as they overpay for their video projects.

In this animation cost breakdown, we will do our best to simplify the subject and give answers to a few of your biggest pricing questions.

Some of these include:

  • How much will my animation video cost?
  • How are animation video prices decided?
  • What should I look for when shopping for animation video?

As always, we will start our coverage with the basics.

thinking about how raleigh production companies price animation videos - star wars gif
[via Giphy]

What will an animation video cost me?

Most studios offer video rates between $2,500 to $10,000 a minute based on a survey by Wyzowl. A video is the sum product of many individual services. Each service has its own costs that are totaled in your final charge. Costs vary based on the experience, money, and time spent on all parts of a project. (Source: Wyzowl)

The cost structure of a video is the sum of many video production services. Pricing for these services varies from crew to crew. As a result, it can be difficult to properly estimate how much you’ll be paying.

Video producers price their services on a per-project basis, which can complicate your shopping comparisons. Producers typically don’t publish their prices, meaning you must contact production staff to get a custom quote.

Estimates may be in option tiers to work with many budgets. However, you need to ask what services each tier includes. By not asking, you run the risk of your tier missing essential features for your brand.

How and when you are charged is just as variable. You may be priced hourly for services, where others would charge a flat rate. Additionally, prepaid video services and postpaid services are available.

That said, expanding scope of project will lead to a higher rate no matter what. This includes needs for a longer timeline, add-on services, many revisions, and more.

Finally, your service can cost you time. This is particularly important if a lot of back and forth is necessary. You may find that outsourcing your work to reclaim your time might not work so well in this case.

How is an animation video price decided?

Animated video prices are the sum of all services that cost time or money when creating the video. Visuals, sound, planning, and correspondence all factor into the cost of your animation. As such, this varies between projects and studios.

By now, you should have a rough idea of how video animation pricing is set.

Now let’s dive into the cost breakdown of the video creation process.

Graphics process – Your animation’s visuals require graphics before starting any animations. Stock images and simple computer-created graphics are lower in cost. Custom visuals like brand characters cost more due to taking more time and skill to create.

Animation process – The other half of visuals is putting your graphics in motion. Animation style is key in price here. Simple movements are cheaper, while complex movements come at a higher price. Hand-drawn and 3D animation methods require strongly trained skills, so they cost more. Vector animation and motion graphics are a bit more approachable, so they pack a relatively lower rate.

Script – Is your script long or short? The length of your video determines the time spent on animating. Shorter videos normally come cheaper simply because the overall job is not as big. However, complex movements or elaborate graphics can easily negate this savings.

Sound design – For many buyers, audio is the forgotten sibling in video production. Voiceovers have differing costs if done in-house instead of hired as freelance work. For sound effects and music, your costs also change if going with royalty-free tracks versus stock or mainstream licensed ones.

Additional Costs – Research and planning take time for storyboarding and meetings. As such, communications between the team or with you also factor into your pricing. If you require quicker turnarounds, this request may result in a rush fee. Also, revisions carry an add-on rate as a direct expansion of time and maybe even costly reshoots of audio or video.

So is animation video worth the cost?

In summary, the costs of animation video are only worth it if they give you an equal or greater return result.

If you value your brand’s boost in image, presence, or revenue, animation could be of value to you. It’s essential that you learn if animation is right for your business before jumping into it.

Ultimately, you may find that you still have questions about the animating process. Luckily, we at Blueforest Studios work with vector animation and motion graphics often. Set up a chat with us and come visit!

where to shoot timelapse video production in north carolina

Best Place To Film A Time Lapse Video In The Triangle

Time-lapse video can be tricky if you don’t have the right environment or subjects. With video production in North Carolina, you fortunately can access anywhere imaginable. Within hours you can venture from mountains to sea, skyscrapers to rural pastures. However, you don’t have to travel far outside the Triangle to find your perfect shot. As a local Raleigh video production company, we at Blueforest Studios want to share our favorite Triangle spots with you.

where to shoot timelapse video production in north carolina

Our pick for time-lapse video production in North Carolina: Downtown Durham

In making our decision, we’ve prioritized a few features you might find valuable in your time-lapse shots. You’ll find beautiful static environments, each with an active element that keeps your shot in motion over time. Best of all, there’s immense diversity in a compact area that makes changing locations a breeze. With all that said, we think it’s time to introduce you (or reacquaint you) with a locale that’s highly unique to our home.

Great for nature shots

Time-lapse shots of nature are a mainstay of outdoor videography. To get your nature shots, man-made green landscaping isn’t difficult to find in Downtown Durham. In fact, the American Tobacco Historic District is a choice location for this. You’ll find there’s a classic vibe that balances Mother Nature with touches of modern urbanism. Grassy city parks, floral spaces and handcrafted shrubbery are sprinkled throughout the area.
In terms of wooded spaces, Duke University’s East Campus is close by. It packs the more dense arbor life you’d expect from a Carolina college campus. For more natural landscapes, Sarah P. Duke Gardens is only a short distance from the heart of Downtown. This area is renowned for its gorgeous sights, especially in the Fall and Spring.

Great for footage of locals

If stock footage of local activity is your thing, Durham is bustling enough for your unique shots.
Pedestrian activity is frequent and constant throughout Downtown Durham. People from all over the world come to live, creating a strong diversity of culture. As a hotspot for much of the city’s activity, you’ll find restaurant fronts and more to capture. Vehicle traffic is just as bustling at most times of day, creating the perfect morning or evening commuter overviews.

Great for filming time-of-day

At differing times of day, the vantage points throughout the city make for a phenomenal time-lapsed video. This is the type of city that really does evolve as the day gives way to night. The American Tobacco Campus’ waterway can be perfect for capturing the transition from sparkling sunlight to glowing moonlight. Durham’s skylines are diverse as well, containing landmarks like the Old Bull neon sign at near Durham Bulls Athletic Park or the Lucky Strike water tower. These features stand out no matter when you’re filming, but they illuminate in striking ways that make for a standout moment in your production.

It’s time to get your perfect shot!

Time-lapse video production doesn’t have to be difficult if your scenery is already primed for it. Downtown Durham is a compact package for plenty of shots to choose. It can be as easy as jumping in and setting up shop, you just have to get in there! When you’re having trouble with staging your footage, you can easily pack up and move to an equally incredible location in moments.
If you ever have more video questions, come pay us a visit. We at Blueforest love having guests in our studio. You can easily set up a chat with us anytime. We’ll work one step at a time to connect your true vision with your audience.

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Should Your Company Be Using Drone Footage?


Drones are great for giving your marketing videos a fresh perspective. If your brand’s advertising feels a bit stale or generic, you might want to consider changing up your style. This filming format may be perfect for some companies and pointless for others. As one of the premier production companies in Raleigh NC, we want you succeeding in all your promotional efforts.

That’s why in this post, we at Blueforest Studios will break down the following: 1) When are drones more effective than human videographers? 2) How can drone footage enhance your message? 3) What are some types of companies that benefit from aerial video?

This is what your favorite Raleigh video production company wants you to know about drone footage!

What can drones do better than humans?

Filming difficult-to-reach spaces can be effortless for drones. In situations where human life is exposed to hazardous conditions, a flying machine is an ideal candidate for the job.
Drones are ideal for filming natural sites such as cliffs, mountains or turbulent bodies of water. The same can be said for dangerous wildlife. National parks, cave tourism, conservationists, cruise ship companies and more can highly benefit from the ease of unmanned filming devices.

Man-made sites can be just as dangerous too, and drones are equally up-to-task. Nuclear sites, landfills, skyscrapers, and theme parks all have a large scale that benefits from aerial footage. However, humans filming from heights or surveying risky conditions poses health (and lawsuit) risks that you’ll want to avoid. Put a drone to work and suddenly you’ve got all the benefits with nearly none of the risk!

Filming large spaces in single shots and short timeframes can also be done with drones for a fraction of the usual cost. Consider the staff and machinery required for the standard aerial shot and you’ll realize why it can be pricey. Helicopters and pilots alone don’t come cheap, and a full videography staff isn’t exactly light on the wallet. Drones just require an operator: simple and clean, just the way your bank account likes it.

Sweeping aerial shots can be powerful for capturing features of big landscapes. Real estate is using aerial shots more frequently to market a property from unique perspectives. A city tourism commission may find great skyline shots or top-down views of the locals in their daily routines. Landscapes can be easily captured too: drones can film farms, roadways, forests, coastlines, or lakes.

How does your message improve with drone footage?

Concrete ideas become easier to understand through your style of filming. For instance, your audience can comprehend the true scale of a location, object, or idea.
Location-based projects can have a greater emotional impact if people can see the scale of a problem. For instance, highway construction may seem inconvenient to the average commuter. That is until the Safety Commission puts out a video showing before-and-after traffic improvements from the DOT’s other road expansions. Suddenly, those detours seem more like a sign of great things to come than a trigger for road rage.

Your audience can also digest more abstract concepts through the aerial filming style. Maybe your parasailing business can tap into a thrillseekers passion for heights or another person’s fear of them. Perhaps your university can film top-down on one student, then rapidly rise to show the sheer size of your enrollment and campus. Come to think of it: that last idea is actually perfect for a recruitment video. There are no limitations with a little creativity.

Step into creativity by taking flight.

Your brand doesn’t have to be stale, especially with drone film on your side. Just by reading through this post, you’ve surely already gotten a few ideas for your own company. As a refresher: you now know drones can be a safer, cheaper alternative to traditional aerial video. You also know that large-scale ideas and locations can be captured in ways not otherwise possible.

Here at Blueforest Studios, we’ve got a bit of a passion for this video stuff. We want to be your local go-to on aerial videography or any video production questions. Reach out and set up a chat if you want a few buddies to partner with. Whether it’s a little advice or a full campaign production, we’ve got your back.

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Why is my YouTube video about raleigh video production not getting any views?

Why is my YouTube video not getting any views?

Your brand’s videos are craving some tender loving but your audiences aren’t feeling it.

Your video isn’t some hideous beast that needs a breath mint. It just needs a bit of style advice and a few new social skills. In simple terms, you’re probably just using a great video in a poor way. With these Blueforest Studios SEO for video tips, we’re breaking you out of the “no-views” zone. If you’re ready to get the attention you deserve, we’ll start with the basics.

Here is what your friendly neighborhood raleigh video production company has to say:

HOW TO GET MORE YOUTUBE VIEWS - RALEIGH VIDEO PRODUCTION

HOW TO GET MORE YOUTUBE VIEWS – RALEIGH VIDEO PRODUCTION

You’re making bad titles

For starters, you should be making your titles relevant and enticing from your viewer’s perspective. From the moment they type into the search bar, their mind is deciding when to click play. You can create from this viewpoint to enhance your chances of success.

Google’s autocomplete is a great start to guide your title. Pretend you’re a computer reviews site with a video on Apple’s laptop release. If you type Macbookinto the search bar, you’ll see currently popular searches as recommendations. Macbook Pro 2018 won’t make a great title, but it’s a great place to start. A better title might be Everything you need to know about the New Macbook Pro 2018.”

If you include the topic earlier in the title, you’ve got an even better title. Try something like Macbook Pro 2018: Everything you need to know! This will catch eyes even on mobile platforms, since titles are cut shorter to fit on-screen.

Your video visuals aren’t attractive

If you’ve got great content, there’s a chance your video just doesn’t look professionally-made. SEO isn’t all just algorithm hacking, it’s also optimizing for humans to enjoy your work. The style of your video, how it was recorded and how it was edited are huge factors in the perceived quality of your video. You should aim high in each of these areas and know where to cut costs if your budget calls for it. For now, let’s just discuss how you’re recording.

In the era of 4k resolutions, it’s important that your video not look lo-fi and dated. Otherwise, your video will look worse compared to other videos around it. Establish a rule that your videos must at least be in HD resolution: 720p or higher. Most modern smartphones can record HD film easily. No excuses for using that 2001 point-and-shoot in 2018– unless you’re going for a retro feel.

Your overall aesthetic isn’t consistent between videos

Maybe your videos usually get great views but this one just isn’t a hit.

A wise video producer will ensure that style and tone is consistent between each work. This doesn’t mean you should make all your videos the same. However, your style, tone and/or presentation should be a brand signature that makes you easy to identify across your catalog. As another human-focused SEO trick, this can be a calling card for your brand.

You can use insurance commercials as a great example of video-to-video consistency. It’s easy to distinguish Allstate’s physical gags and surreal presentation vs. Progressive’s glossy white visuals and goofy humor.

The same logic can apply to your own marketing aesthetic. You might find that sweeping, cinematic aerial drone shots are great for your landscaping brand. Want to get a little subversive? Maybe your candle company can use intense quick-cut action shots. In a normally soothing niche, it’s clever to stand out with a little humor. Extend this appearance and feel into your thumbnails and you’ll be easily identified in any video search.

butterball raleigh video production

Check out this Custom Thumbnail we made for a client video

You’re missing a professional touch

Boosting your brand’s video views can be a bit of a challenge.

You’ve taken a great step by realizing your problem and seeking a solution. You’ve learned how to setup up your videos with a great search-optimized title. You also know that you should film with HD equipment and remain consistent with your filming aesthetics. That said, there are more technical VSEO skills that may boost your videos even further.

We at Blueforest Studios specialize in this approach, and we’re always ready to chat. Set one up with us so we can improve your brand together.  We love to talk about video, and we love having guests at our studio.

 

Meet the raleigh video production team at blueforest studios

Meet our Team

Why are animated videos rising to popularity?

Animated Videos in Raleigh are here to STAY

The goal of any modern marketer is to be heard through the waves of digital content.

This mission is why animation is quickly becoming one of the best ways to connect with audiences. Tapping into this powerful medium can rapidly change how your brand connects with (and converts) your audience. Don’t get too eager just yet! You should really understand a few things about animation marketing before jumping in.

If you’re seeking quality animated videos in Raleigh or elsewhere, we’ve got just what you need. Join us as we illustrate why animated videos in Raleigh are in such high demand.

Let’s get animated!

Credit: GIPHY

 

Animations are Flexible for removing overwhelm from big topics

Video doesn’t guarantee clarity for your audience. The trouble with traditional live-action footage comes is that it is very detailed and immersive.

Animation removes those finer, real-world details that the brain has to process. The result is a clean and effective style that boosts your message over everything else.

In a film about bank loans, for example, it might be nice to have just the props and characters necessary for explanation. Your audience won’t be distracted by your character’s unique clothing styles or how staged their interactions look. Clean is efficient, which is always the endgame for your marketing dollars.

Here are a few examples:

animation studio in raleigh

BLUEFOREST ANIMATION SAMPLES

 

Animated videos are well suited for your evolving budget

Speaking of marketing dollars, your budget may grow as your brand does. The good news: animation COULD be cost-effective and much easier to produce than other film styles. Some of you have tried managing a cast of actors to speak and move just as you pictured. As such, you’ve likely compromised out of frustration. You’ll have a much smoother time making changes to animated films as you mold every movement and word to your exact specifications.

Best of all? With only a handful of animators (or less), you can create an entire campaign of videos! Compare that to hiring a team of actors, a director, a space for filming, and more.

It’s literally instant cost savings.

Animations are easy to update

Long-term marketing plans change with time, and animated videos can adapt effortlessly. Let’s say you’ve got a solid hit on YouTube, but it took you years to finally go viral. You might need the same characters to reprise a role from 2 years ago. Hiring real cast members might be impossible if they’ve moved to Cambodia.

Hiring your animated cast? Priceless. No seriously — you’re only paying animators which makes this a very low-cost investment. They don’t age, change hairstyles, or vow off acting unless you want them to. We couldn’t think of a more flexible format for your marketing campaign.

Do you recognize this animated character?

via GIPHY

Animated videos in the Raleigh area? Let’s talk.

You’ve by now got a simple rundown of why a marketable brand would love to animate their campaign. Firstly, audiences love how simple and digestible their messaging is. Meanwhile, brands take glee in how flexible animation is for their budgets.

Finally, they’re far more practical than most video formats for a growing long-term marketing plan. In case you couldn’t tell, we love to animate here at Blueforest Studios. If simple, streamlined video marketing is up your alley, let’s chat.

You’ll be glad you did.

 

Why video is the best medium for brand storytelling

Modern storytelling is at peak power when told through film. Marketing your brand is no exception. The ability to capture tiny, emotionally-compelling details through audio and visuals lies only with video. This is precisely why video has taken over social media and our entertainment choices. More people watch videos than read books (or articles) nowadays. Your brand needs to use this power or you’ll risk losing out to more compelling competition. We, at Blueforest Studios, are the pros in video production Raleigh trusts for great content. Join us as we show you why your brand story will amplify when video marketing is your tool of choice. 

The one-two punch: audio and visual.

Video captures our attention through two of our most important senses: hearing and sight. Every brand knows an emotional message is the one that actually hits. These senses significantly shape how we form emotional connections with our world. When you empathize with someone’s body language or tone of voice, you’re more receptive to their entire message. Think about how powerful your brand message can become if your stories are backed by this kind of emotion. Just don’t start crying on us!

Emotion doesn’t need words (and neither does video).

From the moment silent films were born, some of the best storytelling has been done through video. These films couldn’t carry any form of audio, which meant all the story was packed in motions and expressions. Text– like books and web articles– force us to picture these same nuances in our minds. This is how we feel the stories we read. The same roads are being taken to connect people to the message. The wise storyteller would choose video as the more efficient medium. Be wise.

You can tell longer stories in tiny timeframes.

If a picture says 1000 words, a 30-second video must be able to sum up a 1000-word “about” page. We already mentioned how efficient wordless storytelling can be. When you flip the tables, imagine turning a 30-second movie trailer into an in-depth written story. You’ll quickly overextend yourself.

You’ll find there are some subtle storytelling tools that can only be done in writing. That said, most great narratives can be told through film easier than text ever could. Still not convinced? We’ll leave you with this: would most people rather watch a Harry Potter film or read the +6000 page book?

Need help? We provide video production Raleigh and beyond.

Your brand has a strong set of values and a compelling mission, but you need the tools to share it. By reading this article, you’ve learned that video can captivate your emotions to boost your audience engagement. You’ve also learned that stories can be shared more quickly and powerfully with visuals than static words. We at Blueforest Studios want audiences to feel your story. We’ll work with you to create an awesome film that shows people “why” your message matters. If you’re ready to take your narrative to the next level, set up a chat with us today.

Is animation right for my business?

The video production Raleigh (and marketing as a whole) uses is shifting towards more animation. Your business is going to be on the cutting edge by embracing this growing trend. However, you’ve got to do it with intention or you’ll get just as much payoff by literally burning your marketing budget. Don’t torch your revenue! Our team at Blueforest Studios makes some of the best-animated videos in Raleigh, and we’re here to help you dominate.

A heavy boost in the conversion of your audience may just be right around the corner. At the very least, you might see a nice jump in engagement. We’ll start with the benefits business may gain from this film style.

The complex becomes simple

An animated film is particularly useful for painting big ideas in a simple picture. If your brand needs to boil elaborate messages down to their basics, you’ll find much more freedom with animation over live action footage. After all, artificial characters can do things and be things that are impossible in real life. A smiling cloud can be the main hero of your water conservation brand. A scrappy computer chip can take front and center for your computer hardware store ads. Try illustrating data transfer or the water cycle in 60 seconds with live film. Good luck!

Isolated audiences become united

You may find your brand has services or products that are useful to many, but your audiences don’t identify with you. Maybe your brand is a financial education service, but the primary perspective is from a man. You want to give women the full value of your service. However, there are differences in experience that make it difficult to connect with them. Open up your brand’s message by animating it. Diverse characters, and even personified objects can be useful for breaking down barriers of age, gender, race, and more.

Make your message highly shareable

If you’re wanting to make your videos more likely to be shared, an animation is worth a shot. To piggyback on the last point, animated footage helps you find more audiences by taking advantage of universal humor and lightheartedness. You don’t have to make your films funny, but it is much easier when your characters and settings are a bit removed from reality. Think about it like this: few adult cartoons would work as primetime sitcoms (see: The Simpsons). By making your audience laugh, you’re tapping into the top element of shareable content. Make people smile, and they just might make your brand go viral.

Take a chance to give your brand new life (beyond reality).

Animate your brand to open new doors for audience engagement and conversion. You’ve learned plenty about the potential of this medium just by reading this post. You now know this production method can simplify your ideas, united segmented audiences, and boost your audience engagement. You’ll find strong benefits all over this video style, but it’s up to you to implement them well. If you ever have questions– or want outsource for professional video production– we at Blueforest Studios are here to chat!

Love at first sight: How dating tips can help you create the BEST recruitment video

Your brand’s recruitment strategy means building a team that succeeds (or fails). You want to avoid chronic turnover and employee burnout. So, future hires should see how your brand fosters an incredible work life. Share your brand story with an awesome recruitment video for your website, but do it right. Don’t be the employer that makes a lame, robotic rehash hiring “pick-up lines.” As the pros in video production Raleigh trusts, we’re excited to get hires falling in love with your brand. Jump in and we’ll guide you with this edition of Blueforest video production tips and tricks.

Give job seekers your (real) story

Business relationships are a lot like dating: if your partner isn’t happy then you won’t be. Since recruitment isn’t only about you, you need to show the potential hires what they’ll get out of the deal.

You should approach your video like a first date with your brand. Your “date” is coming to your house for dinner and you’ve got to make a good impression. Good impressions start with being honest. You should let your employees tell their stories. If they’re excited about being with you, they’ll have no problems talking about your brand in a positive light. A job seeker loves a brand that’s approachable and transparent.

You shouldn’t write out a script for your employees to recite like a speech. Avoid spouting company values like they’re attractive to your potential hires. You won’t get a happy long term relationship with your “date” by using pick-up lines you’ve rehearsed to death. Let your dialogue come naturally.

Show job seekers what you’re really like

The first date isn’t only about what you say to your date, but how you act in your daily life. Your “date” is trying to gauge who you are, based on your actions and general vibe.

Make a strong impression on future hires by showing your employees’ work routines. People can get a real feel for you as your team greets people with smiling faces. They can see into your operations as your team works on daily tasks. They also get a feel for what your environment is like, focus on prioritize, and if their values align with yours.

Yes, your prospective employees catch all this through subtle cues in your recruitment video! If you present as clean and tidy then start becoming a slob again three months later, your partner sees the lie and suddenly you’re single again. Show your reality and your employees will know exactly what they’re hiring into.

Additionally, make sure to feature a few of your company’s benefits and perks. It’s really nice when you make yourself stand out with a bit of what makes you unique. You can cover the traditional pieces like healthcare and professional development, but show off a bit of your company culture too. Workplace features that bring a sense of community to your team are great shots for a solid recruitment video. They’re really attractive to future hires and just might get you off the “dating scene.”

Get to work on filming!

We’re going to break away from the dating metaphor for this one.

Lastly, you’ll just want to capture all these natural interactions and features with a decent camera. Depending on your needs, a modern phone camera might even be good enough. For audio, you can always use a phone’s voice recorder and set it up in proximity to your scenes. Fill out the audio mix with a bit of stock music from royalty-free music sites. Do a bit of editing to structure your narrative and you could be all set!

But if you need more tips (or a world-class video production team), feel free to set up a chat with us at Blueforest Studios. We’d love to get you on track with great video to make every “first date” bloom into a long-lasting relationship for your brand.

 

How to sound professional in an interview video

In most situations, you should aim to sound professional in an interview video. When either you or your interviewee sound unfocused and unorganized, your video loses its authority and overall appeal. Your goal is to have everyone looking great when they’re appearing on camera. As specialists in video production Raleigh trusts for incredible film content, we are here with another round of Blueforest video production quick tips. You’ve got questions, and you better believe we’ve got your answers. So, let’s dive right into it.

Structure your interview (before you even meet up)

When you research your interviewee, the goal should be to learn what answers you really need from the person. You should give your interview direction, but you should not over plan or under plan your questions. One mistake many interviewers can make is to plan out the entire interview as if it were a question-answer session. Don’t memorize your questions. You’re going to get extremely rigid answers down this route.

The best option is to just have a conversation with your subject. Just make sure you have rough topics and a few key questions as bumpers for your chat. To take it even further, build your questions to inspire storytelling answers. This results in more natural and engaging answers while helping your interviewee appear more focused.

During the interview

Get the conversation started before rolling. The worst way to start is with a camera-shy subject. Don’t fault them for it! It’s perfectly natural for people to get a little nervous or anxious when all the attention is on them. Overcome this by chatting up the person before you begin. Get the conversation feeling a little loose so when you start, they’ll feel less like they’re being probed for information.

Keep your conversation going with follow up questions. You’re going to want to keep your subject away from feeling too structured. You’ll also want to stay far from one-word answers, so ask more open-ended questions. When you ask questions in response to their answers, you’re leaning towards a more spontaneous conversation. Shaking people out of routine creates a talk that feels way more genuine, which also makes the interviewer sound far more experienced.

Ask questions from a deeply curious place. When you ask questions just because you feel you should, you’re losing the touch that professional interviewers pride themselves on. A great professional video interview is driven by questions that even the viewer might not even expect. Avoid treading familiar territory and ask interview questions that get a person excited to answer.

Relax and amplify your speech. You don’t want to sound mechanical and scripted. That’s a shortcut to boring your audience to sleep. Ignore all the people in the shadows, and take it easy! After all, it is just a conversation. Don’t overthink it.

Accept that you don’t know it all. You are interviewing to learn, so approach the interview like a student. Unprofessional interviewers assume they already know all about their subject. This creates an arrogance that’s hard to listen to. Do better than this. You can get your subject to contribute if you ask them to tell you anything you may not have brought up. If you rephrase questions (while maintaining curiosity) you may find unexpected answers.

Consult with a team that loves learning someone’s “why”

Sometimes, you may need to bring aboard a team that’s experienced in the interviewing process. At Blueforest Studios, we love to get to the bottom of “why” people do the things they love. We start with the “why” to truly uncover the valuable story, and we use the most professional means of doing it. Schedule a chat with us and we can connect you with the best resources to create a phenomenal interview video.