Why is my YouTube video about raleigh video production not getting any views?

Why is my YouTube video not getting any views?

Your brand’s videos are craving some tender loving but your audiences aren’t feeling it.

Your video isn’t some hideous beast that needs a breath mint. It just needs a bit of style advice and a few new social skills. In simple terms, you’re probably just using a great video in a poor way. With these Blueforest Studios SEO for video tips, we’re breaking you out of the “no-views” zone. If you’re ready to get the attention you deserve, we’ll start with the basics.

Here is what your friendly neighborhood raleigh video production company has to say:

HOW TO GET MORE YOUTUBE VIEWS - RALEIGH VIDEO PRODUCTION

HOW TO GET MORE YOUTUBE VIEWS – RALEIGH VIDEO PRODUCTION

You’re making bad titles

For starters, you should be making your titles relevant and enticing from your viewer’s perspective. From the moment they type into the search bar, their mind is deciding when to click play. You can create from this viewpoint to enhance your chances of success.

Google’s autocomplete is a great start to guide your title. Pretend you’re a computer reviews site with a video on Apple’s laptop release. If you type Macbookinto the search bar, you’ll see currently popular searches as recommendations. Macbook Pro 2018 won’t make a great title, but it’s a great place to start. A better title might be Everything you need to know about the New Macbook Pro 2018.”

If you include the topic earlier in the title, you’ve got an even better title. Try something like Macbook Pro 2018: Everything you need to know! This will catch eyes even on mobile platforms, since titles are cut shorter to fit on-screen.

Your video visuals aren’t attractive

If you’ve got great content, there’s a chance your video just doesn’t look professionally-made. SEO isn’t all just algorithm hacking, it’s also optimizing for humans to enjoy your work. The style of your video, how it was recorded and how it was edited are huge factors in the perceived quality of your video. You should aim high in each of these areas and know where to cut costs if your budget calls for it. For now, let’s just discuss how you’re recording.

In the era of 4k resolutions, it’s important that your video not look lo-fi and dated. Otherwise, your video will look worse compared to other videos around it. Establish a rule that your videos must at least be in HD resolution: 720p or higher. Most modern smartphones can record HD film easily. No excuses for using that 2001 point-and-shoot in 2018– unless you’re going for a retro feel.

Your overall aesthetic isn’t consistent between videos

Maybe your videos usually get great views but this one just isn’t a hit.

A wise video producer will ensure that style and tone is consistent between each work. This doesn’t mean you should make all your videos the same. However, your style, tone and/or presentation should be a brand signature that makes you easy to identify across your catalog. As another human-focused SEO trick, this can be a calling card for your brand.

You can use insurance commercials as a great example of video-to-video consistency. It’s easy to distinguish Allstate’s physical gags and surreal presentation vs. Progressive’s glossy white visuals and goofy humor.

The same logic can apply to your own marketing aesthetic. You might find that sweeping, cinematic aerial drone shots are great for your landscaping brand. Want to get a little subversive? Maybe your candle company can use intense quick-cut action shots. In a normally soothing niche, it’s clever to stand out with a little humor. Extend this appearance and feel into your thumbnails and you’ll be easily identified in any video search.

butterball raleigh video production

Check out this Custom Thumbnail we made for a client video

You’re missing a professional touch

Boosting your brand’s video views can be a bit of a challenge.

You’ve taken a great step by realizing your problem and seeking a solution. You’ve learned how to setup up your videos with a great search-optimized title. You also know that you should film with HD equipment and remain consistent with your filming aesthetics. That said, there are more technical VSEO skills that may boost your videos even further.

We at Blueforest Studios specialize in this approach, and we’re always ready to chat. Set one up with us so we can improve your brand together.  We love to talk about video, and we love having guests at our studio.

 

Meet the raleigh video production team at blueforest studios

Meet our Team

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Video Production 101 – A Comprehensive Guide to Video

a lot of businesses in this city, which makes it a challenge to stand out! Not to mention, there are so many marketing avenues available it can be hard to know where to start. Since videos can be easily shared and can pack a lot of information into a small amount of time, they are a great tool to get your name out there, but they need to be done right in order to be effective! If you know you want to create a high-quality video for your business but aren’t sure just how to make it happen, look no further than this quick-start guide from your one and only Raleigh Video Production company – Blueforest Studios

Free PDF Summary Below

 

How to Create the Perfect Company Video

 

In order for your video to make the greatest impact, your vision and purpose need to be clear, and that starts with honing in on what your company is at the most basic level.

you’ll need to do some soul-searching of sorts by asking yourself a few things.

 

  • Ask WHY: WHY are you in business? Was there a great need that drove you to create your company for the consumer? WHY do you do what you do? Is there a major catalyst that keeps driving your company forward?
  • Ask WHAT: What is it that sets your business apart from all the rest? There’s something special about your company, make sure you know what it is so you can tell the world! This is a good time to reflect on the purpose of your organizationWhat are you trying to do with this video? The purpose of your video can vary. Whether you are advertising for an event coming up, trying to get email subscribers, selling a product, or something entirely different, it is crucial that you know just what want to accomplish with your video, otherwise it won’t be effective.
  • Ask HOW: Now that you’ve thought about your what and why, it’s time to focus on how you’re going to get your message across to the audience who sees your video. This is where storytelling comes into play. Consider these basic factors that need to be present to carry your story from start to finish:

What sets your business apart from the competition?

  1. Character: A good story has to have a main character. Who is yours? 
  2. Value: What value does your business provide? Maybe it’s a service or product unique to your company, or maybe it’s something different. Whatever it is, you want to tell the customer what they need!
  3. Threat: What threats stand in the way for your customers? For instance, perhaps cost or inconvenience stands in the way of the customer receiving this value they’re searching for.
  4. Resolution: This is where your business swoops in to save the day! Your story and video should come to a close by driving home the point that the service you provide will solve a problem for your prospective customer. You should also include a call to action at this point, so that the audience has an easy way to take the next step.

 

Conflict resolution comic Blueforest Studios

QUICK TIP: Is there a story of something or someone related to your company that represents your purpose in a meaningful way? If so, awesome! Personal stories are extremely relatable to an audience, so this will be the best way to tell your story.

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Generating Sales and Conversions from Your Video

 Once you’ve got a story and you’re ready to tell it, it’s time to get a video produced that will generate results

Check out our info-graphic below for some information on how to do this:

Infographic on Raleigh Video Production 101.
Promoting your Video:  So you’ve gone through the video production process and you know your video is perfect for your business! Now, it’s time to make sure your customers see it. Here’s what you need to do:

  • Pick the right channels: If your Instagram account only has 10 followers and you haven’t posted on it in 2 years, then this probably is not the right channel to share your video. In order for your video to gain traction, you’ll want to post it places where you already have some audience built up (We can help if you’re just getting started). FacebookTwitter, and Youtube are great options, of course with a link back to your website!
  • Reach out to other bloggers and share your video with them – hopefully they’ll want to share it with all of their followers as well, which increases your audience exponentially.
  • Optimize your youtube channel: Your Youtube channel can be a great place to get customers to keep watching one video after another about your company – make sure that you make it easy to subscribe and that your videos are high quality and in line with your purpose and brand. 
  • Run paid search ads and embed your video on your landing page: Paid search ads can be a wonderful tool, but you want to make sure that they’re effective! If this is something you don’t have any experience with, consider hiring a professional company to handle this. Run paid search ads on Facebook or Instagram with a CTA (Call to Action) Like the one below:

Download this Guide as a PDF for FREE:

 

Here are a few Examples of awesome Raleigh company Videos: With all of the businesses in the area, there is no shortage of example videos you can look at for inspiration! Check out a few that we think are extra awesome.

The Exploris School: VIDEO

Butter Ball: VIDEO

Overwhelmed yet? Maybe it’s time to hire a professional…

Video Production Company in Raleigh

How to choose the best video production company:

 

At this point, you might be feeling in over your head. Producing a quality video takes a lot of resources – and not everyone has access to fancy cameras, the best editing software, and the right marketing tools. Lucky for you, professional video production companies exist just for the sake of helping businesses like you create successful videos that will generate the results you’re looking for. Here are some tips for how to choose the one that’s right for you.

 

  • Look past the reels: Even though a highlight reel can be a great introduction to a video production company, you need to make sure you see plenty of samples of a company’s work before committing. Looking at a sampling of work will give you an idea of what you could expect, and if the type of work they do is what you are looking for in your own video

 

  • Ask if they understand your company: Give the video producers plenty to work with! You will want to spend time speaking with them about who you are as a business, and make sure they understand your brand and the story you want to tell.

 

  • Ask about marketing: Once the video is produced, will you be on your own, or does the production company offer marketing packages to ensure your video gets to the desired audience?

 

  • Budget: While of course a well-produced video can produce a high return on investment, you don’t want to break the bank either. Look to hire a video production company that fits within your budget, so that you can enjoy the results without stressing your finances!

 

Still need more information on choosing the right video production company in Raleigh? Click here for more tips!

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Why Blueforest Studios?

You’ve decided you want to hire a professional video production company in Raleigh to make your video, so why choose Blueforest?

  • Focus on storytelling – Our brand storytelling approach ensures that your video gets at the heart of your company’s purpose, making your video impactful and effective. We get that your company is important to you, and we take time to get to know who you are so that your story is authentic.
  • Skills and experience – You’ve read this far, so you know how much goes into making a quality video! We have the skills, tools, and experience to get the job done right and on time, giving you the freedom to focus on the day to day of your company. With Blueforest Studios, you can trust that experienced professionals are going to deliver a product that generates real results.
  • Value – We are committed to providing excellent video production at affordable price points, and also offer Blueboost, our VSEO marketing package that ensures your video gets shared on the right channels and viewed by your desired audience!
  • Our Work History–  Are you curious to see who we’ve worked with in the past? Check out some of our work!

Ready to start brainstorming? Click below and we’ll help you determine how you can use video to up your marketing game!

Creative session with ammon

Upcoming Fall Seminars at Blueforest Studios

story_telling_lights

Nonprofit Storytelling Seminar October 18, 2016

Do you know what it takes to tell a marvelous, memorable story?

Learn the steps to becoming a master storyteller at our Storytelling Seminar, back by popular demand.

As a marketer, you understand the importance of storytelling, as well as the difficulties in crafting your message. Grabbing the attention of a busy and distracted audience to help support your cause can be tough. If you feel your organization’s purpose is getting lost in the clouds, there is a simple tool at your disposal!

A great story will forge a deeper understanding of your organization’s mission. We can help you unearth and develop that message.

Discover how to convey your message in a way that inspires and engages, at our Storytelling Seminar in October.

This seminar is free to nonprofits and only a small fee for others.

Light breakfast including fruit and snacks plus coffee will be provided.

Nonprofit Seminar: Leveraging Your Video Online November 2, 2016

We work with many clients who have videos that are only applicable to a small target audience. We want to make sure that those targeted audiences find those videos–and learn about their clients and their services. Don’t you want to learn how to reach your target audiences with video?

Here’s a sample from Homes By Dickerson, a custom home builder in Raleigh. There are only a few thousand people in Raleigh that are looking to build a custom home each year, but Homes By Dickerson would like to be on top of their list. They worked with our team to create this amazing video and we followed up with optimization.

For our clients that select it, we include BlueBoost – a service by which we optimize and promote the video on YouTube as well as provide recommendations to get the most out of the video asset. YouTube is the number 2 search engine – right behind Google, so it makes sense to take advantage of both platforms in getting our message, and our client’s message, out.

During our upcoming nonprofit seminar, we will provide an overview of the top 7 steps to properly optimize your YouTube video, as well as how and when to place video on social media sites such as Facebook and Instagram. We will also talk about when videos can be used in email marketing – for instance, is it acceptable to send an old video to new subscribers?  We encourage participants to submit their questions in advance and we’ll be ready with an answer.

Registration is free for our nonprofit friends and just a small fee for others.

Sign-up for Learn To Leverage Your Video Content Online today!  Want to learn a little more about the class?  Check out this video.

Kathy Hughes Langfield and Kimberly Corrigan will be sharing their expertise during this 90-minute interactive seminar.  We will also provide light snacks, coffee, and soft drinks to get your morning started right!

Facebook, YouTube and Video Marketing

what_captures_video_marketers

Video and marketing go hand in hand for promoting an idea. Social media outlets are a common place for businesses and professional marketers to advertise and popularize their content.

According to MediaPost, Animoto, a video creation service, conducted a social video report which says “nearly 2/3 of marketers are planning to incorporate video in their campaign for the coming year.”

Small and medium-sized businesses alike are embracing the integration of video in social media.

CEO of Animoto Brad Jefferson says social media video is a must-have for any size company and “small businesses are not far behind,” when it comes to using videos for marketing on social media especially since video distribution on social media is affordable and convenient.

Even though there are other social media outlets such as Snapchat and Instagram, Facebook still remains the top used platform for marketing among professional marketers and small businesses. YouTube is the second popular marketing platform.

Kathy Langfield, SVP of Blueforest Studios states: “We have found that Facebook offers an easier point of entry for the small business.  It’s so easy to upload a video that is professionally produced or shot on a phone and then Facebook makes it very easy to create a paid campaign to promote the video.  Really anybody can do it.  We have not seen the direct ROI with Facebook video but there’s no doubt that it’s getting results for B to C businesses who use it effectively.”

The social media video report also predicts YouTube will see the most growth in paid video promotion by small business owners and Instagram will see the most growth among professional marketers.  Langfield also mentioned that; “YouTube is far more effective at reaching audiences that are interested in your service or product but the YouTube algorithm can be more difficult for the amateur user to master so it can make small business people reluctant to use it.  There is also an expectation that videos found through search or paid placement on YouTube are going to be more polished professional videos.”

As the social media video world keeps advancing, both businesses and professional marketers will continue to evolve their strategies and figure out which platforms are the best for marketing.

Which platforms are you using to market your company or your brand?

Production is Only Half the Battle

There’s a problem with the video production industry today. It’s that there are so many great videos that don’t get viewed. Why is this? Because there’s a disconnect between video producers and marketing teams. A company may have spent the time and money on making a compelling and informative video, but if they haven’t spent the time to properly optimize the video and make sure they’re driving traffic to it, it disappears into a Youtube black hole. At Blueforest Studios, we’ve developed a system to bridge this gap. It’s called BlueBoost – a 27-point proven process that’s guaranteed to get the phenomenal video we’ve made for you viewed online.

maxresdefaultTake our client Edmund Villarreal for example. Edmund came to us for help marketing his product, the All-Weather Firestarter.  When we first started working with Edmund, he had his own Youtube channel and a video produced by a different Raleigh studio. Though informative, his video only garnered slightly over two thousand views and nine likes. Here you can see the video we made for him. We created a new Youtube channel and optimized the video, gaining nearly thirteen thousand views and forty-eight likes. We also added his original video to the new channel and optimized to achieve over quadruple the amount of views and likes he first received.

Edmund is just one example out of numerous clients we’ve helped get the results their marketing videos deserve. It’s important to us that we make the most out of your investment, which means preventing your video from getting lost in the vast internet wilderness.

 

300

imgres Wondering what the 300 is about? No, it’s not the movie – there aren’t any spartans.

Just your friends, family and employees whom you need to convince to watch your video within the first 24 hours it’s posted. While they are watching it, they should like it and share it if it’s appropriate. #Google and #YouTube want to serve content up that people are interested in and they MAY start suggesting your video if there are a bunch of views, likes, shares and comments in a relatively quick time frame.

It’s all about engagement – so after you select our Blueforest Studios Video Team to make a great video for you, get the most out of it online. We can optimize it for you and even promote it through YouTube Video promotion…but those first few days have to be organic.

For instance, our team produced this video in the spring. When the client was ready to go on the road, they needed to get a little buzz and some views. We worked together to get those views quickly and YouTube rewarded us by pushing the video as well!

Check it out:

More BlueBoost tips will be coming soon.

Post your questions and one of our experts will reply as soon as possible!

Video SEO Done Right

I love learning!  There I said it – it’s no secret.  I have attended 7 institutions of higher learning and I’m looking to attend another as soon as I can!  But while I love the institutions of higher learning not every single class provides knowledge that you can apply right away.  To gain practical knowledge – especially in a somewhat new field I rely on workshops, articles and meetups.  Thanks to my friend Phil Buckley who organizes the local SEO Meetup I have been able to learn from experts in the field of Video SEO – people who have had great successes for themselves, like Gregory Ng or for their clients, like Bob Walton.  So I’ve been using all the tips that they’ve provided – some of which are included on our 27-point checklist that we use for every client who requests video SEO help.

So as you might have gathered, I’m a bit of a geek.  I don’t get to see immediate results for the operations work that I do so when I get positive results for my efforts I’m thrilled to share them.

The screenshot above is a sample of excellent Video SEO.  All but one of the recommended videos are produced by Blueforest Studios so if the viewer has time and wants to check out more videos, I am not sending them to my competition – I am sending them to see more videos by our team.

This is not the most important part of Video SEO but controlling the message – including what comes up after your message or video can be very important.  Depending on your viewers YouTube knowledge they may assume that the ‘recommended’ videos are related to you anyway so don’t you want those videos – or at least the thumbnails to reflect positively on your company?

Stay posted to learn more about Video SEO or reach out to our team to see how we can help you!

Kathy Langfield

 

Using Case Study Videos to Shape Brand Perception

Guest Blogger Dane Frederiksen

You’re on your way to interview for your dream job, so obviously you’ve donned your favorite sweatpants and ripped tee shirt. You’ve got the skills to do the job, so the way you present yourself shouldn’t matter at all, right?

Mmm. Maybe. Or maybe you should suit up in something a little less Saturday morning. Stand out for the right reasons. Perception matters. And the same applies to your branding efforts.

Let’s get back to the job interview scenario. Suppose you could walk into the hiring manager’s office and show him this. Not only do you look great, but you’re telling a compelling narrative with real-life characters, dramatic images, music—the works.

In their “interview video” above (call it a case study if you must), architecture firm Quinn Evans doesn’t just show off a series of standard portfolio images. Sure, they absolutely have a portfolio worth showing off, but their video marketing strategy goes deeper. They’re showing their value, not just their capabilities. They’re bringing more than diplomas and blueprints to the table; they’re bringing real-life impact, community involvement, and a narrative of who they are. I think it’s fair to say that, with this piece in their video marketing arsenal, they’ll ace the interview and get the job. Or, to break from the metaphor, they’ll be generating lots of online leads with this video.

There are a number of things to know before rushing into any project; video marketing is no different. Before you get started, here are a few tips and thoughts to take into consideration.

Find your focus. Decide what you’ll be using this video for and produce it accordingly. We’ve been talking case studies, but there lots of video marketing options: promoting a new service or product, recruiting, recording and sharing a live event. Whatever your topic, stick with it. Our rule: one video = one goal.

It’s not all about shooting. You can supplement video with cutaways to graphics or slideshows of images set to music or with voiceover. Not only can this lessen the expense and length of shoot times, but it offers some variation to the viewer. A single static shot of an interviewee, however sincere, rarely holds your audience’s attention.

Budget. This one’s tricky. Until you’ve found your focus and come up with a strategy, it’s impossible to determine your budget. And of course the production value comes into play here as well. A short, quirky video done by a start up could likely get away with a self-shot video—maybe even done on a phone. But a larger company or one with more gravitas will likely need the works: a high quality camera, lighting equipment, and professional editing tools. The best way to determine your budget is to find a partner with experience in the realm of video marketing or film production. Let them help you flesh out your focus and your concept, the length of your project, and the various logistics. Once this is done, your budget will be clearer.

Appeal to the heart and the head. There’s no one single way to succeed with case study video marketing. In the end, though, making something that both conveys information and tugs a little at the heartstrings will go a long way to convincing your potential clients to work with you. Video, with it’s ability to convey lots of info quickly is a great way to convince audiences of your qualifications; add the emotional elements: heartfelt testimonials, non-verbal cues, dramatic imagery, music… and your viewer goes from convinced to compelled.

About the Author: Dane Frederiksen owns Digital Accomplice, a Bay Area digital media company focused on creating video content for the gaming, tech and marketing industries, as well as partnering with developers to help produce and market their apps. Dane has been creating content for over 20 years and has worked with clients across the world, including Google, National Geographic, Discovery Channel, Adobe, Verizon, Nokia, Microsoft, Sony and many more. Over the past decade, he has produced hundreds of video-game-related features for game developers around the globe. His work has won several national awards. A big idea entrepreneur with connections across the games/tech/geek media and marketing communities, Dane specializes in helping creative and technology businesses tell their stories and grow.

 

Tackling Analogies Through The Art of Animation

In some of our past blogs, we’ve tried to highlight the benefits of using animation to deliver complex messages. You may think that what you’re advertising is too mature to be presented in an animated format, but you’d be surprised at just how potent a well-created animation can be. Matthew Johstone, writer and illustrator, recently joined forces with the World Health Organization to create a powerful video about depression, proving that animation is influential at any age, whether you’re five or fifty.

The video ‘I Had a Black Dog, His Name Was Depression,” explores the debilitating nature of depression and ways of overcoming the condition that plagues millions of people globally. The story is delivered in a metaphorical context, personifying depression by representing the condition as a black dog, rather than alluding to a theoretical concept. The video really succeeds in bringing their message to life by using the dog figure to communicate the effects of depression. Trust me when I say this is no Clifford they’re presenting; it’s an ominous, dominant, pervasive figure that the subject can’t escape. He ‘chews up’ the man’s memory and prevents his concentration, ‘sniffs out’ his confidence and ‘chases it away.’

It’s difficult for a person who isn’t afflicted by depression to imagine what living with the disorder must be like. It’s not something you can feel for yourself or come to grasp fully unless it’s happening to you. In creating this anthropomorphic figure of depression, the black dog, the creators are able to illustrate visibly the essence of depression, rather than presenting a vague idea for viewers to grapple with. Animation is the perfect way to bring figurative messages to life. Imagine telling the story of the black dog in live action – viewers would see a forlorn dog and recall Sarah McLauchlan’s haunting SPCA commercials, rather than interpreting the analogy as it’s meant to be understood. Instead, Johnstone and WHO created a video that allows viewers to deepen their understading of a complicated issue by giving them something to visualize.

Blueforest Studios is experienced in creating animated videos to explain complex issues in a simple way. We’ve made videos for Tar Heel Tax ReformEvolvemint and Men’s Ministry. With each we have strived to use animation to tell a story and engage the target audience. Do you have a subject matter that might not be easily tackled using live action? Contact us today to learn more about our animation process!

 

How Many Likes Should Your YouTube Video Have?

So the question always comes up about how to make videos go viral. But I like to ask: how do we make a video effective? In order to make your video effective (after you’ve hired Blueforest Studios to produce an awesome video), you need to do a little Video SEO.  I know it sounds like voodoo to some but it’s really pretty straightforward and you can find out more in our previous posts.

Once you do all the Video SEO and the video is live, what’s the next step?

This is really the easiest part of all – one would think!!  ​

LIKE your video!!  And, how many people do you have in your family, organization, or small company?  That’s how many likes you should have on Day 1!  Now, I don’t suppose that your CEO who gets paid 7 figures is browsing YouTube and liking videos, but if she happens to watch it on YouTube she should like it too!

If you have decided that YouTube is the right platform for your video then use it for all it’s worth. Of course, you’re not going to get 1 million views and you don’t need that many views. What you do need is the right people in the right market watching your video. And taking action! (that’s another post coming soon).

In YouTube’s semi-secret algorithm they look at views, likes, and shares to determine which videos to recommend – in addition to all the Video SEO stuff.  So if your video gets posted and instantly gets a bunch of views, likes, and shares, then YouTube will start recommending your video more than if you didn’t have those.

Your homework – right now – is to go to your channel or a friend’s channel and like a video or two. It’s a low investment in time and you’re not pushing or self-promoting…though you should do that too!  But we’ll take baby steps.

If you want to see our most “Liked” video check it out below.  There’s a few reasons why people like it more than the others.  What do you think they are?