Your brand’s videos are craving some tender loving but your audiences aren’t feeling it.
Your video isn’t some hideous beast that needs a breath mint. It just needs a bit of style advice and a few new social skills. In simple terms, you’re probably just using a great video in a poor way. With these Blueforest Studios SEO for video tips, we’re breaking you out of the “no-views” zone. If you’re ready to get the attention you deserve, we’ll start with the basics.
Here is what your friendly neighborhood raleigh video production company has to say:
You’re making bad titles
For starters, you should be making your titles relevant and enticing from your viewer’s perspective. From the moment they type into the search bar, their mind is deciding when to click play. You can create from this viewpoint to enhance your chances of success.
Google’s autocomplete is a great start to guide your title. Pretend you’re a computer reviews site with a video on Apple’s laptop release. If you type “Macbook” into the search bar, you’ll see currently popular searches as recommendations. “Macbook Pro 2018” won’t make a great title, but it’s a great place to start. A better title might be “Everything you need to know about the New Macbook Pro 2018.”
If you include the topic earlier in the title, you’ve got an even better title. Try something like “Macbook Pro 2018: Everything you need to know!” This will catch eyes even on mobile platforms, since titles are cut shorter to fit on-screen.
Your video visuals aren’t attractive
If you’ve got great content, there’s a chance your video just doesn’t look professionally-made. SEO isn’t all just algorithm hacking, it’s also optimizing for humans to enjoy your work. The style of your video, how it was recorded and how it was edited are huge factors in the perceived quality of your video. You should aim high in each of these areas and know where to cut costs if your budget calls for it. For now, let’s just discuss how you’re recording.
In the era of 4k resolutions, it’s important that your video not look lo-fi and dated. Otherwise, your video will look worse compared to other videos around it. Establish a rule that your videos must at least be in HD resolution: 720p or higher. Most modern smartphones can record HD film easily. No excuses for using that 2001 point-and-shoot in 2018– unless you’re going for a retro feel.
Your overall aesthetic isn’t consistent between videos
Maybe your videos usually get great views but this one just isn’t a hit.
A wise video producer will ensure that style and tone is consistent between each work. This doesn’t mean you should make all your videos the same. However, your style, tone and/or presentation should be a brand signature that makes you easy to identify across your catalog. As another human-focused SEO trick, this can be a calling card for your brand.
You can use insurance commercials as a great example of video-to-video consistency. It’s easy to distinguish Allstate’s physical gags and surreal presentation vs. Progressive’s glossy white visuals and goofy humor.
The same logic can apply to your own marketing aesthetic. You might find that sweeping, cinematic aerial drone shots are great for your landscaping brand. Want to get a little subversive? Maybe your candle company can use intense quick-cut action shots. In a normally soothing niche, it’s clever to stand out with a little humor. Extend this appearance and feel into your thumbnails and you’ll be easily identified in any video search.
You’re missing a professional touch
Boosting your brand’s video views can be a bit of a challenge.
You’ve taken a great step by realizing your problem and seeking a solution. You’ve learned how to setup up your videos with a great search-optimized title. You also know that you should film with HD equipment and remain consistent with your filming aesthetics. That said, there are more technical VSEO skills that may boost your videos even further.
We at Blueforest Studios specialize in this approach, and we’re always ready to chat. Set one up with us so we can improve your brand together. We love to talk about video, and we love having guests at our studio.