Why are animated videos rising to popularity?

Animated Videos in Raleigh are here to STAY

The goal of any modern marketer is to be heard through the waves of digital content.

This mission is why animation is quickly becoming one of the best ways to connect with audiences. Tapping into this powerful medium can rapidly change how your brand connects with (and converts) your audience. Don’t get too eager just yet! You should really understand a few things about animation marketing before jumping in.

If you’re seeking quality animated videos in Raleigh or elsewhere, we’ve got just what you need. Join us as we illustrate why animated videos in Raleigh are in such high demand.

Let’s get animated!

Credit: GIPHY

 

Animations are Flexible for removing overwhelm from big topics

Video doesn’t guarantee clarity for your audience. The trouble with traditional live-action footage comes is that it is very detailed and immersive.

Animation removes those finer, real-world details that the brain has to process. The result is a clean and effective style that boosts your message over everything else.

In a film about bank loans, for example, it might be nice to have just the props and characters necessary for explanation. Your audience won’t be distracted by your character’s unique clothing styles or how staged their interactions look. Clean is efficient, which is always the endgame for your marketing dollars.

Here are a few examples:

animation studio in raleigh

BLUEFOREST ANIMATION SAMPLES

 

Animated videos are well suited for your evolving budget

Speaking of marketing dollars, your budget may grow as your brand does. The good news: animation COULD be cost-effective and much easier to produce than other film styles. Some of you have tried managing a cast of actors to speak and move just as you pictured. As such, you’ve likely compromised out of frustration. You’ll have a much smoother time making changes to animated films as you mold every movement and word to your exact specifications.

Best of all? With only a handful of animators (or less), you can create an entire campaign of videos! Compare that to hiring a team of actors, a director, a space for filming, and more.

It’s literally instant cost savings.

Animations are easy to update

Long-term marketing plans change with time, and animated videos can adapt effortlessly. Let’s say you’ve got a solid hit on YouTube, but it took you years to finally go viral. You might need the same characters to reprise a role from 2 years ago. Hiring real cast members might be impossible if they’ve moved to Cambodia.

Hiring your animated cast? Priceless. No seriously — you’re only paying animators which makes this a very low-cost investment. They don’t age, change hairstyles, or vow off acting unless you want them to. We couldn’t think of a more flexible format for your marketing campaign.

Do you recognize this animated character?

via GIPHY

Animated videos in the Raleigh area? Let’s talk.

You’ve by now got a simple rundown of why a marketable brand would love to animate their campaign. Firstly, audiences love how simple and digestible their messaging is. Meanwhile, brands take glee in how flexible animation is for their budgets.

Finally, they’re far more practical than most video formats for a growing long-term marketing plan. In case you couldn’t tell, we love to animate here at Blueforest Studios. If simple, streamlined video marketing is up your alley, let’s chat.

You’ll be glad you did.

 

Is animation right for my business?

The video production Raleigh (and marketing as a whole) uses is shifting towards more animation. Your business is going to be on the cutting edge by embracing this growing trend. However, you’ve got to do it with intention or you’ll get just as much payoff by literally burning your marketing budget. Don’t torch your revenue! Our team at Blueforest Studios makes some of the best-animated videos in Raleigh, and we’re here to help you dominate.

A heavy boost in the conversion of your audience may just be right around the corner. At the very least, you might see a nice jump in engagement. We’ll start with the benefits business may gain from this film style.

The complex becomes simple

An animated film is particularly useful for painting big ideas in a simple picture. If your brand needs to boil elaborate messages down to their basics, you’ll find much more freedom with animation over live action footage. After all, artificial characters can do things and be things that are impossible in real life. A smiling cloud can be the main hero of your water conservation brand. A scrappy computer chip can take front and center for your computer hardware store ads. Try illustrating data transfer or the water cycle in 60 seconds with live film. Good luck!

Isolated audiences become united

You may find your brand has services or products that are useful to many, but your audiences don’t identify with you. Maybe your brand is a financial education service, but the primary perspective is from a man. You want to give women the full value of your service. However, there are differences in experience that make it difficult to connect with them. Open up your brand’s message by animating it. Diverse characters, and even personified objects can be useful for breaking down barriers of age, gender, race, and more.

Make your message highly shareable

If you’re wanting to make your videos more likely to be shared, an animation is worth a shot. To piggyback on the last point, animated footage helps you find more audiences by taking advantage of universal humor and lightheartedness. You don’t have to make your films funny, but it is much easier when your characters and settings are a bit removed from reality. Think about it like this: few adult cartoons would work as primetime sitcoms (see: The Simpsons). By making your audience laugh, you’re tapping into the top element of shareable content. Make people smile, and they just might make your brand go viral.

Take a chance to give your brand new life (beyond reality).

Animate your brand to open new doors for audience engagement and conversion. You’ve learned plenty about the potential of this medium just by reading this post. You now know this production method can simplify your ideas, united segmented audiences, and boost your audience engagement. You’ll find strong benefits all over this video style, but it’s up to you to implement them well. If you ever have questions– or want outsource for professional video production– we at Blueforest Studios are here to chat!

The Benefits of Custom Music

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Composers at Work

Composers are some of the hardest working people I have ever met. I’m not just saying that because I am one, I’m saying it because it’s true. They frequently work hours beyond a typical 9 to 5 job in pursuit of perfection in every aspect of their music. This goes not only for the actual notes of the music but everything involved with its creation: mixing, parameter automation, and MIDI editing. If I continued to list things you’d likely stop reading this due to boredom.

I say this because there is value in the work of composers who create tracks for licensing and purchase to be used with different forms of media. While they might not be working to a specific film clip they are still creating an aural experience that can define a piece of work. It could even affect the media creator because they heard something specific in that track that made them want it in the first place!

But just like any field of work with options, custom music has some advantages to pre-composed/licensable music. This is especially applicable to those of us who get to work in-house with a video team to bring their vision to life.

Our team was recently working on a video that introduced a new award for the Triangle AdFed Addy Awards. The crew worked hard on the video to create something visually intriguing. While working on the music (using licensed tracks) something seemed missing. Luckily, I was asked to step in and compose something original to match the visuals!

One of the things that wasn’t working for video producer Bryan Reklis was the lack of edge to the track. It was too clean and crisp for what we were trying to accomplish with the overall product. The lack of variety didn’t help either as the track had one tone throughout. While it worked nicely with the timing of the edits, it simply didn’t add anything else into the mix.

This is where the advantages of working with a composer to make a custom soundtrack came in handy. The human interaction between two people working towards the same goal can have some surprising results. Having the ability to talk about what it is you want musically makes it easier for team members to integrate music into the project. The music is made specifically for their tastes and the needs of the project. This collaboration can lead to an even better version of what the video team and composer originally had in mind.

Many licensable tracks also are created to have the same tempo and same time signature (number of beats in a measure of music) throughout the track. While this is very useful for editing, it can sometimes lead to redundancy. It’s not uncommon for video teams to purchase several pre-composed tracks and edit them together to form a Frankenstein music track with no consistency.

With this in mind, I was able to create a track that had changes in time signature, tempo, dynamics, varying sections, and modulations to move the music forward in a 44-second window. Below I have attached a sort of “walkthrough” video where you can check out the Pro Tools session with the different instrument tracks and some of the parameters that were adjusted to keep the music moving forward while also serving the purpose of the advertisement.

 

 

If you have music creators in your team, use them! We love the challenges that come with creating the track that fits just right. I hope you’ve enjoyed this walkthrough. We will have some new projects coming out soon that I’ve enjoyed composing for and I look forward to sharing them with you all.

 

 

 
The Voice of the Composer