Why are animated videos rising to popularity?

Animated Videos in Raleigh are here to STAY

The goal of any modern marketer is to be heard through the waves of digital content.

This mission is why animation is quickly becoming one of the best ways to connect with audiences. Tapping into this powerful medium can rapidly change how your brand connects with (and converts) your audience. Don’t get too eager just yet! You should really understand a few things about animation marketing before jumping in.

If you’re seeking quality animated videos in Raleigh or elsewhere, we’ve got just what you need. Join us as we illustrate why animated videos in Raleigh are in such high demand.

Let’s get animated!

Credit: GIPHY

 

Animations are Flexible for removing overwhelm from big topics

Video doesn’t guarantee clarity for your audience. The trouble with traditional live-action footage comes is that it is very detailed and immersive.

That being said, animation removes those finer, real-world details that the brain has to process. The result is a clean and effective style that boosts your message over everything else.

In a film about bank loans, for example, it might be nice to have just the props and characters necessary for explanation. Your audience won’t be distracted by your character’s unique clothing styles or how staged their interactions look. Clean is efficient, which is always the endgame for your marketing dollars.

Here are a few examples:

animation studio in raleigh

BLUEFOREST ANIMATION SAMPLES

 

Animated videos are well suited for your evolving budget

Speaking of marketing dollars, your budget may grow as your brand does. The good news: animation COULD be cost-effective and much easier to produce than other film styles. Some of you have tried managing a cast of actors to speak and move just as you pictured. As such, you’ve likely compromised out of frustration. You’ll have a much smoother time making changes to animated films as you mold every movement and word to your exact specifications.

Best of all? With only a handful of animators (or less), you can create an entire campaign of videos! Compare that to hiring a team of actors, a director, a space for filming, and more.

It’s literally instant cost savings.

Animations are easy to update

Long-term marketing plans change with time, and animated videos can adapt effortlessly. Let’s say you’ve got a solid hit on YouTube, but it took you years to finally go viral. You might need the same characters to reprise a role from 2 years ago. Hiring real cast members might be impossible if they’ve moved to Cambodia.

Hiring your animated cast? Priceless. No seriously — you’re only paying animators which makes this a very low-cost investment. They don’t age, change hairstyles, or vow off acting unless you want them to. We couldn’t think of a more flexible format for your marketing campaign.

Do you recognize this animated character?

via GIPHY

Animated videos in the Raleigh area? Let’s talk.

You’ve by now got a simple rundown of why a marketable brand would love to animate their campaign. Firstly, audiences love how simple and digestible their messaging is. Meanwhile, brands take glee in how flexible animation is for their budgets.

Finally, they’re far more practical than most video formats for a growing long-term marketing plan. In case you couldn’t tell, we love to animate here at Blueforest Studios. If simple, streamlined video marketing is up your alley, let’s chat!

You’ll be glad you did.

 

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