If you’re following the news, then you know that business headlines are all about hiring: it’s an unprecedented hiring season, it’s hard to attract and retain good talent, today’s employee is looking for something different post-Covid. And the list goes on.

The bottom line is that hiring managers need to get creative when it comes to attracting new talent.

We found that this Triangle Business Journal article really hits the mark: read it now. The main point is that job titles rarely drive job appeal. Instead, it’s the things spelled out in the infographic below.

Two quotes from the article really drive the point home when it comes to attracting employees:

“show employees how they will find purpose and belonging at the company”

and

“Tell stories of workers who are thriving at the company and finding contentment there.”

Hmm….stories= video. Really good video. Some might say remarkable. That’s where we come in.

See this recent recruiting video for our client ScottMadden. Their message needed to be professional, but also human.

Do you need a remarkable recruiting video to attract remarkable talent? Reach out! We’d love to help.