Your video viewers only stop to watch if you can catch their attention. However, even the most entertaining videos can fail if they’re not published the right way. Your audience engages when your content lives in the places they want to see it. Don’t be surprised when no one watches your ten-minute explainer video on Twitter. We at Blueforest Studios are the wizards in video production Raleigh relies on. Don’t be irrelevant– we’ll take you down the data highway to find the right places for your marketing video.
Shrink your films
Social networking revolves around trends, and the biggest one is ever-shrinking content. Your marketing footage is no exception: mini-videos are dominating. Snapchat and even Instagram are literally built for this form of content. Twitter’s in the game too, with a limit barely crossing two minutes.
Think of your content like a snack for your viewers: small, simple, and delicious. Millennials love to engage with this type of media, so Snapchat is a good pick if your film is in this form. The same concept applies for Instagram as well.
Longer video can still have a home here (sort of)! Cut a sample tease of your long footage and link to the main video on Youtube. That’s how the smart brand adapts to a trend.
Silent video is in, so get with the trend
Video automatically plays with or without sound on modern social media. You need to be ready if you’re posting to any of the major platforms. You’ll find that your video plays in one of these ways: 1) Without sound as your viewer is swiping through their timeline feed. 2) After a related video has been viewed on the platform’s native video player.
If you want your video on Instagram, Facebook, or Twitter, be ready for the former version of autoplay. There are a few things you can do to optimize your content. First, the narrative should be easy to follow without audio. Secondly, you’ll want to embed captioning into the video or supply a caption file when you upload. Finally, if your audience doesn’t enable autoplay, an attractive thumbnail may be your saving grace. Miss the mark on either and your audience may keep it moving to the next piece of content. Play it safe and do it all!
Links are life
The truth: engagement alone doesn’t drive sales, but action does. You can get your audience moving to your website or sales pages with links. However, not every platform makes it easy to post these connections to your conversion hotspots. This is why we aim to pick the outlets that make sharing links a smooth experience.
YouTube is a champion at this, giving plenty of options (including embed links into the video itself). Another fair option is Facebook, which opens the door for links in the description section. Our Millennial-friendly platforms like Instagram aren’t so link-friendly, so you may opt to post elsewhere.
Sometimes, it takes pro advice to get pro results.
Brands don’t always have it easy when the main social platforms can face a rapid downfall. Facebook, anyone? You’ve seen trends change, so a team who knows this space could do you some good.
Our team here at Blueforest Studios is driven to set you up for the right engagement. Chat with us by setting up a meeting, and we’ll be glad to show you the path to an unforgettable video marketing campaign.