Video marketing has been around for years, but has recently seen its popularity surge due to the increase in digital media consumption on mobile devices. Why is video the BEST medium to use for marketing in Raleigh these days? That’s a question many local businesses Should be asking themselves – here’s why:
People like Videos.
- People like videos. According to an upcoming report from Hubspot research, 54% of consumers would rather see videos from brands they support instead of email newsletters. With that knowledge, it’s almost a no-brainer that video content is something any business can benefit from. Not to mention, YouTube is now the second-largest search engine, so utilizing that to your company’s advantage is a smart choice!
Image: Content marketing GIF from Butterball Turkeys
Video increase engagement.
- Video content is beneficial for customer engagement because there are more visual learners than any other type of learner – meaning that creating videos is a great investment! Not only will your content be memorable to consumers, but the comments, likes, and shares help spread your brand naturally.
Videos invoke emotions.
- Your consumers can engage with your product or business on a more personal level by either seeing the product in action, getting a view of how your company runs, or even just by seeing you as a person. It allows for a stronger connection with your audience because you can invoke emotions through music choice, facial expressions, and the tone of your voice – all of those things together help create the connection with your customers that will help your business excel.
Videos have a much higher ROI
- A final thing to consider is that video marketing is, simply put, money well spent. The increased engagement that comes with video production means that your business is sure to experience a high return on investment using this medium. If you must choose between paid ads and paying for a well-produced video, the video will be more worth your while.
Hopefully, you see now why video marketing is important and a key element for any business – whether it’s a startup company or an established one. If videos are not a part of your marketing strategy, then it is time to reconsider. Feeling convinced but not sure where to start? BlueForest Studios is a Raleigh-based video production firm that creates memorable videos that move people to action. They work with agencies, brands and non-profit organizations and have cost-effective options for everyone, all while still giving you high-quality videos.
Give us a call, or book a meeting we look forward to speaking with you!