Cooper Electrical Construction Company reached out to us to create a video that defined the culture of safety in their organization. We decided to go beyond the average “safety video” and get to the heart of it.

That’s the message Cooper gave us. With that, we knew we weren’t looking at your average safety video- this was a brand video- and the best brand storytellers were their employees.

We started out with a classic radio edit. We interviewed the Cooper president, management team, and staff to find out why safety was important to them. Then we shot the footage to tell the story visually. In the end- the story’s about doing the right thing.