When it comes to sharing your brand’s message, you’ll need a story compelling enough to be heard.
That’s easier said than done. Many brands don’t know how to sell a great story, but this is where you are different. You’re here with us at Blueforest Studios, and we’ll get you to tell tales no one will forget. If you’re seeking video production Raleigh and beyond, you’ll want these quick tips for brand storytelling. We’ll jump in from the basics.
Build a strong, simple narrative
Every great story has a goal, a struggle, and the journey to resolution. Lucky for you, this isn’t much different from how you structure your marketing. You’ve created a service or product, right? Think backwards from there: there’s a reason you created it.
A service or product is useless without a problem that it solves. The goal is to help your customer on their journey to resolution as they overcome their struggle. When you structure your narrative like this, storytelling becomes much easier.
Your customer is the hero
The narrative makes a story clear, but many brands mistakenly make themselves the hero. That’s wrong and a surefire way to be ignored by your audience. Do better by making the audience the hero. You do want them to believe they couldn’t reach their goal without you. But the truth is you’re not the only solution on the market.
Regardless of the solution, they are in the story no matter what. They are the deciding factor between your profits and your bankruptcy. Treat your customers like superheroes, and they’ll feel inspired to hear you.
You are the key to the hero’s success
Remember how we said you aren’t the hero? Well, you are still important to the “hero’s story.” You want to be the thing that supercharges your hero into victory.
Messy kitchen? Your “hero” feels motivated, but soap and water just aren’t cutting those grease stains. In steps your grease-cutting technology that makes every other soap irrelevant. Suddenly, your hero is the owner of the cleanest kitchen around. Everyone’s asking him for his secret: you. That’s the mark of a great brand narrative. With you as the secret weapon, your audience can’t lose (and neither can you).
Boost your brand with the ultimate story medium: VIDEO
We at Blueforest are so glad you came to become a better storyteller. Just by reading this post, you’ve learned the fundamentals of a great story. You’ve also learned how you’re already equipped to be an incredible storyteller because of your business skills.
Sometimes, you may find a great narrative alone isn’t enough to make the sale. If you’re using print ads in a digital media culture, you may be overlooked. Modern marketing has had a wild shift towards video. Whether it’s animated, live action, or any other form of a story, you’ll find this type of advertising everywhere. Just check out your social media feed.
Need guidance in this new world? Let our powerful video production open the door for you. If you’d like to learn more, set up a chat with us today!