Why video is the best medium for brand storytelling

Modern storytelling is at peak power when told through film. Marketing your brand is no exception. The ability to capture tiny, emotionally-compelling details through audio and visuals lies only with video. This is precisely why video has taken over social media and our entertainment choices. More people watch videos than read books (or articles) nowadays. Your brand needs to use this power or you’ll risk losing out to more compelling competition. We, at Blueforest Studios, are the pros in video production Raleigh trusts for great content. Join us as we show you why your brand story will amplify when video marketing is your tool of choice. 

The one-two punch: audio and visual.

Video captures our attention through two of our most important senses: hearing and sight. Every brand knows an emotional message is the one that actually hits. These senses significantly shape how we form emotional connections with our world. When you empathize with someone’s body language or tone of voice, you’re more receptive to their entire message. Think about how powerful your brand message can become if your stories are backed by this kind of emotion. Just don’t start crying on us!

Emotion doesn’t need words (and neither does video).

From the moment silent films were born, some of the best storytelling has been done through video. These films couldn’t carry any form of audio, which meant all the story was packed in motions and expressions. Text– like books and web articles– force us to picture these same nuances in our minds. This is how we feel the stories we read. The same roads are being taken to connect people to the message. The wise storyteller would choose video as the more efficient medium. Be wise.

You can tell longer stories in tiny timeframes.

If a picture says 1000 words, a 30-second video must be able to sum up a 1000-word “about” page. We already mentioned how efficient wordless storytelling can be. When you flip the tables, imagine turning a 30-second movie trailer into an in-depth written story. You’ll quickly overextend yourself.

You’ll find there are some subtle storytelling tools that can only be done in writing. That said, most great narratives can be told through film easier than text ever could. Still not convinced? We’ll leave you with this: would most people rather watch a Harry Potter film or read the +6000 page book?

Need help? We provide video production Raleigh and beyond.

Your brand has a strong set of values and a compelling mission, but you need the tools to share it. By reading this article, you’ve learned that video can captivate your emotions to boost your audience engagement. You’ve also learned that stories can be shared more quickly and powerfully with visuals than static words. We at Blueforest Studios want audiences to feel your story. We’ll work with you to create an awesome film that shows people “why” your message matters. If you’re ready to take your narrative to the next level, set up a chat with us today.

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